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MyEducationPath.com :: Canvas.net : Customer Segmentation: A Scientific Approach to Marketing
Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns. Enrollment cost: $199.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.
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