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Why do you need Digital Marketing?With budgets for digital marketing constantly growing, organisations are facing a major skills shortage. The need for individuals who understand business combined with technical knowledge in Digital Marketing has never been greater. This course is based on European case studies showing current digital and social media marketing practices across Europe. Europe is one of the largest regions for digital and social marketing used but there are many local preferences and this course will help you to navigate these complexities. This course combines practical skills and theoretical knowledge with the goal of teaching you the skills to improve digital and social media marketing in organisations. Who is this course for?This course is aimed at two audiences:
What do I need to know?Basic computer knowledge and skills are necessary and a business background would be advantageous but is not essential. Learning Objectives
Course Structure1. Why is Digital and Social Media Marketing important today and in the future? 2. Understanding the different nature of digital channels based on geographic, demographic and digital fit for a campaign 3. Buyer persona development 4. How campaigns fit into a wider implementation of the overall organisation strategy 5. Choosing the right digital profiles for the right audience 6. The importance of ongoing monitoring and learning from your engagement Categories:
Starts :
2015-09-28 |
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AlternativesIf you know any alternatives, please let us know. PrerequisitesIf you can suggest any prerequisite, please let us know. Certification Exams-- there are no exams to get certification after this course --If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory. |
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