Building Strong Digital Brands
Free Closed [?]
Digital Branding is still an underrepresented and unexplored field in research and practice. The multiplicity of cultural differences within international brand management is vast.
The course addresses the following questions:
• How can I use the unique attributes of digital media and digital technologies for my own digital brand management work?
Who should take this course?
The course is aimed at those who believe in the digital future and actively want to shape it, which means that we should cover some basic premises at the outset.
What do I need to know?
Some of you already have previous knowledge of branding or of digital media, which is welcome but not required. Interest and curiosity in digital brand management as well as in the unique attributes of digital media and technologies are all you need to participate.
What will I learn?
By the end of the course:
In the first chapter, we will define the most important terms of branding. You will be formulating your own Brand Reward Promise and you'll be dealing with the Limbic Map, which will guide you toward the possibilities for positioning your brand/product in an emotionally and rewarding manner.
We will learn about the unique attributes of digital media and digital technologies.
We will experience how to present a brand using digital brand storytelling.
We will deal with Emotional Brand Codes and learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Starts : 2015-10-19
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