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Brand Management: Aligning Business, Brand and Behaviour

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Brand Management: Aligning Business, Brand and Behaviour

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

Details: https://www.coursera.org/course/brand
Language: English
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Starts : 2015-10-07

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