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Strategic Management

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Strategic Management

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie  business strategy.



This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). 



This course aims to equip you with a good understanding of:




  • What managing a firm strategically implies?

    • How one analyzes the industry in which a firm competes?

    • How does a firm create competitive advantage?

    • How does a firm sustain its competitive advantage?




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Starts : 2017-10-05

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