Fundamentals of Digital Marketing, Social Media, and E-Commerce
Free Closed [?]
To see a two-week preview of this course content, visit here. This is a limited time offer!
Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.
In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.
This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.
The themes are:
This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.
This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Starts : 2017-08-07
-- no reviews yet -- make the first review
If you know any alternatives, please let us know.
If you can suggest any prerequisite, please let us know.
If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory.
Courses related to the course subject
Let us know when you did the course Fundamentals of Digital Marketing, Social Media, and E-Commerce.
Add the course Fundamentals of Digital Marketing, Social Media, and E-Commerce to My Personal Education Path.
Successfully added to your path.View your path
Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.