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国际市场营销学 | International Marketing

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国际市场营销学 | International Marketing

你想知道这几年国际教育展在中国火爆的原因和中国学生出国留学热背后的原因吗?为什么韩剧热播与韩流的影响带来的是韩国产品的长驱直入与热销?“一带一路”倡议在为中国和世界经济发展注入活力的同时又会给中外企业带来多少国际市场营销的机会?在大众创业万众创新的时代背景下,有多少营销机会等待我们去发掘?如果你对这些问题很感兴趣,那么这门课程不仅可以帮助你找到答案,而且也为你提供开启国际市场营销大门的一把钥匙!国际市场营销学知识和理念不仅有助于中国企业“走出去”战略的策划与实施,同时也有助于中国文化“走出去”。希望学习课程后,你不仅可以解释和分析现实生活中的国际营销案例,而且它还能够助力你走向未来创业创新之路。



本课程通过老师讲解,结合观看课件、现实案例、生动视频及北大学生的案例分析等多种方式,结合通俗易懂的课程教材,可以使同学们快速而轻松的掌握国际市场营销学的核心知识。



本课程不仅适用于北京大学经济学院本科生和研究生,也适用于对国际市场营销感兴趣的学生和人员。通过学习本门课程,你可以掌握一些最基本却最实用的国际营销学原理和方法,开阔思维和眼界,了解不同的经济、文化、自然和政法环境下的营销知识与营销策略的调整。灵活运用这些知识也会为你未来的求职和创业提供有益的启发。


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Starts : 2017-03-13

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