eTourism: Communication Perspectives
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An introduction course to a fascinating travel into the eTourism world, which crosses both space and time, and is always closely connected with communication. In fact, we are embarking to create a great study experience, which explores how Information and Communication Technologies (ICTs) do matter for tourism – both for our personal experience, and for the tourism industry at large. In other words, we will together explore eTourism by using tools and models of the Communication Sciences. Key concepts and theories covered include: Online Communication Model (OCM); Roman Jakobson's Communication Model; Quality of online contents; User Generated Content (UGC); Web 2.0; Reputation in online Media; Intercultural communication and localisation; eLearning; Argumentation; World Heritage Sites. Who is this course for?We expect the following publics to be attracted by the course in order to update their skills and knowledge on a very hot topic:
What do I need to know?No prerequisite knowledge necessary to understand the concepts and experiences shared in the course. What will I learn?By the end of the course, learners:
Course structureChapter 1. Communication: an introduction to its nature and historyInstructor: Prof. Lorenzo Cantoni Chapter 2. The Online Communication Model (OCM) and the quality of online contentsInstructor: Prof. Lorenzo Cantoni Chapter 3. Usability analysis and web analyticsInstructor: Prof. Lorenzo Cantoni Chapter 4. Localisation of online contentInstructor: Prof. Lorenzo Cantoni Chapter 5. B2B activities and eLearning within the hospitality and tourism domainInstructor: Dr. Nadzeya Kalbaska Chapter 6. User Generated Contents (UGCs) & Web 2.0Instructors: Dr. Silvia de Ascaniis; Dr. Elena Marchiori Chapter 7. Reputation in online mediaInstructor: Dr. Elena Marchiori Chapter 8. Argumentation in online travel reviewsInstructor: Dr. Silvia de Ascaniis Suggested readingsYou are welcome to visit the following websites before the course starts:
Highlights in the second edition
Social communitiesJoin our Facebook Group: https://www.facebook.com/groups/472859206207898/ Please, if you tweet about this MOOC, use the following hashtag: #eTourismMOOC. Hereafter the relevant accounts:
Categories:
Starts :
2016-10-03 |
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AlternativesIf you know any alternatives, please let us know. PrerequisitesIf you can suggest any prerequisite, please let us know. Certification Exams-- there are no exams to get certification after this course --If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory. |
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