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There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy. Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts. The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs. This course is part of the Evidence-Based Management MicroMasters Program. Categories:
Starts :
2017-05-03 |
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AlternativesIf you know any alternatives, please let us know. PrerequisitesIf you can suggest any prerequisite, please let us know. Certification Exams-- there are no exams to get certification after this course --If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory. | ||
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