Customer-Centric Innovation

0 votes
Free
Customer-Centric Innovation

Addressing real customer needs is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project, also called the Frontend of Innovation (FEI). In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.



Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. However, after studying this course, you will get a different perspective: The Frontend of Innovation indeed can be managed by skill and dedicated methods and does not need to rely on luck.



You’ll study sources of information on customer needs as well as different approaches to market research and customer co-creation. In addition, the course reviews the latest methods for generating market insights and how to turn them into promising concepts prior to entering the formal product development process.



You will learn screening activities and how to evaluate concepts based on concept testing with customers or rapid experimentation. This course will also connect theories of innovation and various models, explaining innovation success with actionable knowledge for industry practice.



Besides the online lectures, participants will engage in a series of individual and group exercises that will help deepen their understanding of the topic at hand. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.



This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.


Categories:
Starts : 2017-07-19

Comments

Alternatives

-- no alternatives found for the course --
If you know any alternatives, please let us know.

Prerequisites

-- no prerequsites found for the course --
If you can suggest any prerequisite, please let us know.

Paths

No Paths inclusing the course. You can build and share a path with this course included.

Certification Exams

-- there are no exams to get certification after this course --
If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory.

Similar courses

Courses related to the course subject

107 0 0

Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand wh…

Do you ever wonder why you aren’t as happy and fulfilled as you should be, given everything you have? Or perhaps you are about t…

College Writing 2.2x continues the introduction to academic and business writing for English Language Learners. In this part of th…

Don’t have a business background but want to understand how people and systems of an organisation interact with the world and ea…

13 0 0

A series of 17 videos describing the essential ideas typically covered in a university-level accounting principles cours…

This business course helps you to read and understand financial statements to evaluate how business performance is affected by fou…

This course introduces the basic financial statements used by most businesses, as well as the essential tools used to prepare them…

Want to study for an MBA but unsure of your basic accounting skills? Paving the way for MBA study, this course will teach you the…

In order for a manager to effectively perform their role they must have an understanding of accounting information, as accounting…

Let us know when you did the course Customer-Centric Innovation.

Started on: Completed on:
Your grade (if any):
Comments:

Add the course Customer-Centric Innovation to My Personal Education Path.

Start the course on:
Duration of study:
Notes:

Successfully added to your path.

View your path

Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.


Notes about how the exam certifies students of the course (optional):