Error occured ! We are notified and will try and resolve this as soon as possible.
WARNING! [2] file_put_contents(/home/myedu/domains/myeducationpath.com/app/../html/cache/memory/course_5545_0_e086762d743c0218beb85ea6e1b456cae.txt): Failed to open stream: No such file or directory . Line 75 in file /home/myedu/domains/myeducationpath.com/html/include/class.cache.php. Continue execution. 3492314; index.php; 44.201.96.213; GET; url=courses/5545/marketing-strategy.htm&; ; claudebot; ; Executon time: 0 MyEducationPath.com :: MIT OpenCourseWare (OCW) : Marketing Strategy

Marketing Strategy

12 votes
Free
Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.


Objectives




  1. Identify, evaluate, and develop marketing strategies.


  2. Evaluate a firm’s opportunities.


  3. Anticipate competitive dynamics.


  4. Evaluate the sustainability of competitive advantages.








Related Content




















Comments

Alternatives

-- no alternatives found for the course --
If you know any alternatives, please let us know.

Prerequisites

-- no prerequsites found for the course --
If you can suggest any prerequisite, please let us know.

Paths

No Paths inclusing the course. You can build and share a path with this course included.

Certification Exams

-- there are no exams to get certification after this course --
If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory.

Similar courses

Courses related to the course subject

Let us know when you did the course Marketing Strategy.

Started on: Completed on:
Your grade (if any):
Comments:

Add the course Marketing Strategy to My Personal Education Path.

Start the course on:
Duration of study:
Notes:

Successfully added to your path.

View your path

Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.


Notes about how the exam certifies students of the course (optional):