Business 102: Principles of Marketing

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Great managers are made, not born. Learn about the qualities and skills of great managers in this Business 101 course. Instructor Sherri Hartzell holds both an MBA and Ed.D., so she's an excellent choice to teach you about principles of management.


Start by learning about the different levels of management in organizations and then dive into how good managers lead to great employees. Students of business, budding entrepreneurs and independent online learners alike can benefit from these short, engaging video lessons and interactive online quizzes. Business 101: Principles of Management can prepare you to earn real, widely transferable college credit by taking the Principles of Management CLEP exam or the Excelsior Principles of Management exam .

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This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will f…

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In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must…

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An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.

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This examination measures knowledge and understanding of material typically taught in a lower-level undergraduate course in market…

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The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing.

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