BUS203: Principles of Marketing
Free Closed [?]
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…
-- no reviews yet -- make the first review
If you can suggest any prerequisite, please let us know.
See all Education Paths
There are exams from independent organizations where you can get certification after completion of the course. t k='certificationexamsallprov' g='dir' p1=$course.vname}
People who learned this course or plan to learn. These people added the course to their Education Passport or their Personal Education Path.Anton Pankov Damien Deas Danie Van Schalkwyk Mohlalara Maoke Roman Gelembjuk Test Ryan Clark S B Stanislav Naumov Steve Young
If you learned this course or plan to learn then add it to your Personal Education Path or your Education Passport
Courses related to the course subject
Let us know when you did the course BUS203: Principles of Marketing.
Add the course BUS203: Principles of Marketing to My Personal Education Path.
Successfully added to your path.View your path
Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.