BUS203: Principles of Marketing

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BUS203: Principles of Marketing

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…

Categories: Business

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An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.

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This examination measures knowledge and understanding of material typically taught in a lower-level undergraduate course in market…

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The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing.

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Anton Pankov Damien Deas Danie Van Schalkwyk PERCE-NEIGE Roman Gelembjuk Test Ryan Clark Stanislav Naumov Steve Young

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