Online courses directory (682)
Digital commerce is an emerging area of business and career. According to the research firm Forrester, the sector will reach $370 billion in sales by 2017 and make up 10 percent of total retail sales in the U.S. This course will provide an introduction to the key concepts, business models, and current and future trends in digital commerce. You will also learn how you can start your online store using a leading digital commerce platform that has more than 70,000 stores worldwide–Shopify. Whether you're a student, entrepreneur, or just looking to enhance your knowledge about this emerging sector, this course is for you. The course also offers an opportunity for top performing participants to be mentored by experts and/or successful entrepreneurs about 'Careers in E-Commerce'. Mentors will guide qualifying participants about job avenues and career paths in the sector or review and offer suggestions on business plans for starting online ventures.
Digital commerce is an emerging area of business and career. According to the research firm Forrester, the sector will reach $370 billion in sales by 2017 and make up 10 percent of total retail sales in the U.S. This course will provide an introduction to the key concepts, business models, and current and future trends in digital commerce. You will also learn how you can start your online store using a leading digital commerce platform that has more than 70,000 stores worldwide–Shopify. Whether you're a student, entrepreneur, or just looking to enhance your knowledge about this emerging sector, this course is for you.
This course surveys research which incorporates psychological evidence into economics. Topics include: prospect theory, biases in probabilistic judgment, self-control and mental accounting with implications for consumption and savings, fairness, altruism, and public goods contributions, financial market anomalies and theories, impact of markets, learning, and incentives, and memory, attention, categorization, and the thinking process.
The Total Leadership approach will help you become a better leader by having a richer life and have a richer life by becoming a better leader. Learn a practical, proven method for how to articulate your core values and vision; build trust with your most important people; and achieve "four-way wins" -- improved performance at work or in school, at home with your family, in your community, and for your self (mind, body, spirit). It's not about "work/life balance"; it's about creating harmony among the different parts of your life as a leader in all of them.
This course explores the physical, ecological, technological, political, economic, and cultural implications of big plans and mega-urban landscapes in a global context. It uses local and international case studies to understand the process of making major changes to urban landscape and city fabric, and to regional landscape systems. It includes lectures by leading practitioners. The assignments consider planning and design strategies across multiple scales and time frames.
Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.<br />
This course is an intensive one-week introduction to leadership, teams, and learning communities. The class meets daily for five days. The class serves as an introduction of concepts and uses a variety of experiential exercises to develop individual and team skills, as well as supportive relationships within the Leaders for Manufacturing class. As part of the focus on leadership, it discusses the idea of the "Universe Within", the images, thoughts, and experiences that are internal to all leaders.
Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of Amazon.com all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs. This course is designed as a survey course that will expose you to business terminology, concepts, and current business issues. The intent is to develop a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills. These skills will be acquired by the reading materials, exercises, and research assignments in this course that simulate the workplace today. By delving into the five units of this course, you will be able to fine tune your direction and choice of career in business. A major goal of your education is to help you become a citizen who can contribute and compete in an increasingly global environment. Elements of this course will focus on…
Accounting can be considered the language of business. If you are learning accounting for the first time, embracing its foundational concepts may be a challenging process. Mastery of accounting primarily rests in your ability to critically think through and synthesize the information as it applies to a given situation. You should approach the learning of accounting the same way you would approach learning a foreign language; It will take time and practice to ensure you remember the concepts. There are a number of sub-disciplines that fall under the umbrella of “accounting,” but in this course, we will be focused on financial accounting. Accounting as a business discipline can be viewed as a system of compiled data. The word data should not be confused with “information.” In terms of accounting, “data” should be viewed as the raw transactions or business activity that happens within any business entity. For example: Someone uses $30,000 of their savings to start a business. The use of these f…
In BUS103 [1] (Financial Accounting), we learned that firms need to track various forms of data in order to report to investors, regulators, and potential business associates such as customers and vendors. Firm managers, however, often need information that is much more detailed than the data provided in these financial reports. They use what is known as “managerial accounting” to make various decisions about their businesses. To avoid information overload, much of their data is tailored to the needs of a particular business unit instead of generally applicable to the firm as a whole. As you might expect, different managers have different needs. However, almost all management decisions deal with the same key issues: cost, price, and profit. This course will examine this sort of decision-making, identifying the tools and methods managers use to make the best-informed decisions possible. We will begin with an introduction to the terms that will be referenced in the later units. We will then…
The purpose of this course is to provide you with a basic understanding of the principles of microeconomics. At its core, the study of economics deals with the choices and decisions that have to be made in order to manage scarce resources available to us. Microeconomics is the branch of economics that pertains to decisions made at the individual level, i.e. by individual consumers or individual firms, after evaluating resources, costs, and tradeoffs. When we talk about “the economy,” then, we are referring to the marketplace or system in which these choices interact with one another. In this course, we will learn how and why these decisions are made and how they affect one another in the economy. Each of the following units has been designed as a building block, where the concepts you learn in one unit will enable you to understand the material you discover in the next. By the end of this course, you will have a strong grasp on the major issues that face microeconomists, including consumer and p…
Economics is traditionally divided into two parts: microeconomics and macroeconomics. The purpose of this course is to provide you with a fundamental understanding of the principles of macroeconomics. Macroeconomists study how a country’s economy works and try to determine the best choices to improve the overall wellbeing of a nation. Typical topics include inflation (the overall level of prices), employment, fiscal policy (government taxing and spending), and money and banking (interest rates and lending policies). Individuals and firms need to consider how macroeconomic events will affect their own prosperity. To better define macroeconomics, consider its distinction from microeconomics. Imagine you are attempting to figure out how the price of a certain good (say, bread) has been determined. Microeconomics would focus on how the supply of and the demand for bread determine its prices. It would examine factors like the input prices and the consumer's demand in order to determine the curren…
In BUS103: Financial Accounting [1], we learned that firms are required to keep detailed financial records so that organized reports can be distributed to managers, shareholders, and government regulators. Principles of Finance will focus on what these managers, investors, and government agencies do with this information. It is an introductory course to various fields of finance and is comparable in content to courses that other institutions label as “corporate finance” or “financial management.” Finance is a broad term; you will find that both managers that compile the financial reports we discussed in financial accounting and stockbrokers working on Wall Street will claim that they work in finance. So what exactly is finance? Finance is the science of fund management. It is distinct from accounting in that, whereas accounting aims at organizing and compiling past information, finance is geared towards deciding what to do with that information. In this course, you will be exposed to a n…
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…
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