It's a fact that other social media like Facebook and Twitter have drawn some people away from blogging, but others have seized the opportunity to use a blog as the central point around which their other social media orbit. There's still nothing as effective as a blog in creating your brand, differentiating yourself from your competitors, and establishing your expertise and credibility with your target audience.
This is an intensive 6-week course where students will learn effective skills and techniques for writing effective web content that will hold the reader's attention. This course will cover everything from understanding how visitors read a web page and writing techniques to measuring the results of your improved writing. This course is ideal for students beginning to dabble in the art of online writing to the more advanced web writer looking to polish their skills.