Online courses directory (262)

This course will introduce you to entrepreneurship and business planning. By way of introduction, the word entrepreneur originates from the French word entreprendre, meaning to undertake. Today, we define an entrepreneur as an owner or manager of a business enterprise who attempts to make profits by starting and growing his or her business. In earnest, entrepreneurs are a diverse group of risk-takers who share the same goal of cultivating ideas and developing them into viable business opportunities. Take a quick look at the statistics below to get a sense for some of the (potentially surprising) qualities that have been attributed to entrepreneurs. According to a recent report by the US Census, every day approximately 2,356 Americans are becoming entrepreneurs by starting new businesses. According to 2006 report from Northeastern University’s School of Technological Entrepreneurship, 62% of entrepreneurs in the US claim innate drive as the number one motivator in starting their business. According t…

Elizabeth Slavitt. Marcos Ojeda. Minli Virdone. Jessica Yuen. Elizabeth Slavitt. Marcos Ojeda. Minli Virdone. Jessica Yuen.

Prisoners' Dilemma and Nash Equilibrium. More on Nash Equilibrium. Why Parties to Cartels Cheat. Game Theory of Cheating Firms. Prisoners' Dilemma and Nash Equilibrium. More on Nash Equilibrium. Why Parties to Cartels Cheat. Game Theory of Cheating Firms.

Prisoners' Dilemma and Nash Equilibrium. More on Nash Equilibrium. Why Parties to Cartels Cheat. Game Theory of Cheating Firms. Prisoners' Dilemma and Nash Equilibrium. More on Nash Equilibrium. Why Parties to Cartels Cheat. Game Theory of Cheating Firms.

В курсе изучаются основы экономической теории рынка труда, объясняющие поведение основных участников рынка труда – домохозяйств, фирм и государства. We will study the economic theory of the labor market, explaining the behavior of the main agents in the labor market - households, firms and the state.

Advertising is an integral part of our modern, media-dominated society. While many of us have a love-hate relationship with the industry, advertising can be wonderfully entertaining. However, is advertising a necessary evil? Does it make meaningful contributions to our society? With the incredible growth of social media, now is a particularly exciting time to explore the fascinating world of advertising. The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiser’s perspective. Our text us…

All managers are leaders.  All leaders are managers.  Which of these statements is true?  Neither.  The words are often confused, even in academic settings, because we think that both leaders and managers are in charge of a specific task or group of people.  However, there are many differences between the two.  One such distinction is that a manager may not be in charge of people at all.  For example, a manager may be in charge of data, including its acquisition, analysis, and dissemination.  Or consider the fact that a leader may have no formal power; many of history’s greatest leaders only had power “earned” from their peers instead of power granted by another individual or group.  Think of our country’s founding fathers, like Thomas Jefferson, who went against the British government to draft the Declaration of Independencethe situation created the “team,” and from that the recognized leaders emerged.  All of these distinctions will be explored in this course. Not only will this cour…

A Guide to the Project Management Body of Knowledge defines project as “a temporary endeavor undertaken to create a unique product, service, or result.  The temporary nature of projects indicates a definite beginning and end.  The end is reached when the project’s objectives have been achieved or when the project is terminated because its objectives will not or cannot be met, or when the need for the project no longer exists.” (PMBOK, 2008, p. 5).  The discipline of project management has various definitions.  Some describe it as a systematic method of planning and guiding a project from start to finish, while others have defined project management as a methodical approach of achieving targets and goals while optimizing the use of resources such as people, money, time, and space.  Some have referred to project management as the ability to be open and to elicit commitments through effective communication regarding how team members are willing to participate.  More specifically, the PMBOK (2008) def…

Negotiation refers to the process of interacting in order to advance individual interests through joint action.  Contrary to what you might think, negotiations are not confined to the professional world; we often negotiate in our personal lives.  The principles that guide successful negotiations in world politics are equally important in the business world as well as our personal lives.  In fact, almost every transaction with another individual involves negotiation.  As you will learn in this course, negotiation, conflict resolution, and relationship management are complex processes.  Successful practitioners possess and apply a blend of perceptual, persuasive, analytical, and interpersonal skills that you will examine carefully in this course. In the ever-changing environment of modern business, firms start and grow by virtue of successful negotiations and by developing long-term relationships among two, three, or more parties involved, either directly or indirectly, in various business processes.  B…

With the industrial, technical, and commercial market becoming more and more global, it is imperative that writers understand the importance of writing for a worldwide market. Become aware of, and consider how to prepare and write for multiple languages to reach diverse populations, cultures, and communities through this course.

Este curso objetiva proporcionar uma compreensão do planejamento financeiro adequado, bem como a criação de condições para melhor definir e alcançar objetivos financeiros. O escopo deste curso é adequado às finanças pessoais e familiares.

Build a personal life plan in a small group environment. Life Prep on Canvas Network is a course for self-discovery and goal setting. Progress through a series of short journaling exercises, engage in small group discussions, and get and provide feedback with peers as you build a personal life plan, revise your goals, and move toward your personal success. Plan on 2-3 hours of work per week and on being an active, supportive group member. Root your goals in your nature, beliefs, and values to move with clarity, purpose, and confidence.

The Business Administration major is designed to prepare you for a leadership role in today’s highly competitive, global business environment.  This elective course will allow you to incorporate risk management principles into your individual management style.  Risk management refers to the process of identifying, assessing, and prioritizing risks.  This course will teach you how to accurately assess the consequences of uncertain events; the ultimate goal for risk managers is to reduce and control the likelihood of such occurrences.  Personal attitudes toward risk vary widely (for example, attitudes can range from risk-averse to risk-seeking).  You are advised to approach this course from the perspective of a business manager (i.e., as a decision maker). Unforeseen circumstances can occur in various contexts, including natural disaster, collapses in financial markets, and accidents.  As a business manager, you will need to use risk management tools to minimize and control the probability and impact…

What is strategy?  When your friend tells you that his “strategy” in basketball is to win, he is not telling you a strategy at all.  A strategy is a plan of action designed to achieve a goalin the case of your friend, a more appropriately defined strategy for his basketball game would be: “I am going to apply defensive pressure and force the opposing team to make mistakes with the end goal of winning the game.”  In this course, you will learn that you must first clearly define your goals before you develop strategies in order to achieve them.  You will also learn that strategy in business is similar to strategy in sports, war, or politics; the parallels are so close that early business strategists studied military strategies in depth.  The science of strategy development has developed beyond this by now, but the parallels still exist. Strategic Management involves two processes: first, the process of identifying specific goals for a firm and designing strategies to achieve those goals, and seco…

The purpose of this course is to provide you with a basic understanding of the principles of microeconomics.  At its core, the study of economics deals with the choices and decisions that have to be made in order to manage scarce resources available to us.  Microeconomics is the branch of economics that pertains to decisions made at the individual level, i.e. by individual consumers or individual firms, after evaluating resources, costs, and tradeoffs.  When we talk about “the economy,” then, we are referring to the marketplace or system in which these choices interact with one another.  In this course, we will learn how and why these decisions are made and how they affect one another in the economy. Each of the following units has been designed as a building block, where the concepts you learn in one unit will enable you to understand the material you discover in the next.  By the end of this course, you will have a strong grasp on the major issues that face microeconomists, including consumer and…

Economics is traditionally divided into two parts: microeconomics and macroeconomics.  The purpose of this course is to provide you with a fundamental understanding of the principles of macroeconomics.  Macroeconomists study how a country’s economy works and try to determine the best choices to improve the overall wellbeing of a nation.  Typical topics include inflation (the overall level of prices), employment, fiscal policy (government taxing and spending), and money and banking (interest rates and lending policies).  Individuals and firms need to consider how macroeconomic events will affect their own prosperity.  To better define macroeconomics, consider its distinction from microeconomics.  Imagine you are attempting to figure out how the price of a certain good has been determined.  Microeconomics would focus on how supply and demand determine prices, while macroeconomics would study the determination of prices at all levels.  To test particular policies and ideas, or to find out the causes of…

This course explores the concept of online reputation and its potential impact on participants

Use what you learn in this course to understand how your firm is communicating its brand promise, and take concrete steps to ensure you are being consistent in your messaging.

Effective social media policy protects an organization from risk at the same time as it enables employees to develop more effective ways to accomplish work. Driving the implementation of social media policy is a great way for Human Resources (HR) and business leaders to demonstrate value with executive leadership.

In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors.