Online courses directory (682)

Learn the basics of project management, including what a project is and how to manage one effectively.

This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. 15.356 How to Develop Breakthrough Products and Services explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.

This class develops basic concepts for understanding individual, group, and organizational behavior through the critical analysis of important works in the field. Among the areas covered are: individual affect and cognition; group process and performance; and organizational culture and adaptation. The class also emphasizes the use of behavioral science concepts for stimulating new and useful organizational behavior research.

In virtually every industry and every firm, information technology is driving change, creating opportunities and challenges. Leaders who don't understand at least the fundamentals of information systems will be at a strategic disadvantage. This course provides broad coverage of technology concepts and trends underlying current and future developments in information technology, and fundamental principles for the effective use of computer-based information systems. There will be a special emphasis on manufacturing. Information Systems topics that will be covered include networks and distributed computing, including the World Wide Web, hardware and operating systems, software development tools and processes, relational databases, security and cryptography, enterprise applications, B2B, the semantic web and electronic commerce. Sloan LFM students with an interest in Information Systems are encouraged to register for this course.

This class offers a broad coverage of technology concepts and trends underlying current and future developments in information technology, and fundamental principles for the effective use of computer-based information systems. There will be a special emphasis on networks and distributed computing, including the World Wide Web. Other topics include: hardware and operating systems, software development tools and processes, relational databases, security and cryptography, enterprise applications, and electronic commerce. Hands-on exposure to Web, database, and graphical user interface (GUI) tools.

This course is intended for students with little or no background in computer technology. Students with extensive education or work experience in computer technology should consider taking a more advanced course.

Information Technology I helps students understand technical concepts underlying current and future developments in information technology. There will be a special emphasis on networks and distributed computing. Students will also gain some hands-on exposure to powerful, high-level tools for making computers do amazing things, without the need for conventional programming languages. Since 15.564 is an introductory course, no knowledge of how computers work or are programmed is assumed.

Explore how communities in transitioning economies around the world are working to enable the growth of entrepreneurship when the resources from the private sector alone are limited.

This course will provide the scientific basis for caries (dental decay) risk assessment and practice interventions. You will immediately be able to apply “caries management by risk assessment” into your clinical setting or into your personal health care.

Learn to frame and address health-related questions using modern biostatistics ideas and methods.

In this six-modules course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.

15.616 is an introduction to business law which covers the fundamentals, including contracts, liability, regulation, employment, and corporations, with an in-depth treatment of the legal issues relating to breakthrough technologies, including the legal framework of R&D, the commercialization of new high-technology products in start-ups and mature companies, and the liability and regulatory implications of new products and innovative business models. There is extensive attention to national and international intellectual property protection and strategies. Examples are drawn from many industries, including information technology, communications, and life sciences.

Note: This course used to be numbered 15.648.

The strategic importance of information technology is now widely accepted. It has also become increasingly clear that the identification of strategic applications alone does not result in success for an organization. A careful coordination of strategic applications, information technologies, and organizational structures must be made to attain success. This course addresses strategic, technological, and organizational connectivity issues to support effective and meaningful integration of information and systems. This course is especially relevant to those who wish to effectively exploit information technology and create new business processes and opportunities.

This half-term course introduces students to problems and analysis related to the design, planning, control, and improvement of manufacturing and service operations. Class sessions involve explaining concepts, working examples, and discussing cases. A wide range of topics are covered, including: process analysis, quality management, supply chain design, procurement, and product development. Toward the end of the course, students work in teams to manage a virtual factory in a web-based simulation exercise.

The purpose of this Proseminar in Information Technology and Business Transformation (ITBT) is to provide students with a view of IT-enabled transformation and the strategic issues in the management of IT. The seminar will bring in CIOs, CEOs, and experienced consultants and industry observers to provide their perspectives and tell their stories about the use and management of IT today. Their talks will deal with the new technology, the new applications, the issues of implementation, the changes in industries and companies, and the strategic management of IT. In addition, there will be several case discussions of issues to be decided by senior management, with students taking on the position of executives and consultants. There will also be frameworks presented and used to position all material and speakers. Finally, one session will consist of ITBT alumni discussing career opportunities and issues for students, particularly from MIT, with these interests. Students will gain a perspective of the strategic role of and issues in managing IT as manifested in e-business applications, as a driver and enabler of business transformation, and as an underlying infrastructure resource for all businesses.

¿Cuál es la importancia de las empresas familiares en el mundo?, ¿cómo garantizar su continuidad y permanencia?, ¿cómo mejorar la comunicación entre sus miembros? y ¿cómo lograr sucesiones exitosas? Este curso brinda estas respuestas a través de la identificación de estrategias para la profesionalización de las empresas familiares.

This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.

Let’s make history together - again! 让我们再一次创造历史！

An unconventional approach to management strategy! This class offers students the opportunity to explore today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. This approach will allow us to interrogate key management concepts in order to explore the thinking that informs them and, as importantly, the form of capitalism they foster.