Online courses directory (595)

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Starts : 2013-10-07
281 votes
Coursera Free Popular Closed [?] Computer Sciences Computer Science Information Software Engineering Tech & Design

Helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Starts : 2015-08-09
32 votes
Coursera Free Business English Business & Management

This course provides an overview of the management challenges international organizations & NGOs are faced with. You will learn key theoretical frameworks and practical tools to excel in this environment.

Starts : 2015-06-26
No votes
Coursera Free English Computer Science Information Software Engineering Tech & Design

Helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Starts : 2014-06-30
No votes
Coursera Free Closed [?] Computer Sciences English Computer Science Information Software Engineering Tech & Design

Helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Starts : 2017-06-13
No votes
edX Free Closed [?] English Computer Science EdX UPValenciaX

Este es un curso introductorio en el que aprenderemos a trabajar con Excel, el componente para hojas de cálculo de la suite ofimática de Microsoft, MS-Office.

Este programa permite realizar todo tipo de operaciones con datos, pudiendo clasificar y manejar grandes cantidades de ellos; incorpora una gran cantidad de funciones y posee grandes cualidades para representar los resultados de forma gráfica.

Partiremos de 0 y exploraremos las funcionalidades más utilizadas, como los formatos, la presentación de resultados, los gráficos, las funciones y la tablas de datos.

Starts : 2017-07-22
No votes
edX Free Closed [?] English Computer Science Data Analysis & Statistics EdX Math Microsoft

This course is part of the Microsoft Professional Program Certificate in Data Science.

If you’re considering a career as a data analyst, you need to know about histograms, Pareto charts, Boxplots, Bayes’ theorem, and much more. In this applied statistics course, the second in our Microsoft Excel Data Analyst XSeries, use the powerful tools built into Excel, and explore the core principles of statistics and basic probability—from both the conceptual and applied perspectives. Learn about descriptive statistics, basic probability, random variables, sampling and confidence intervals, and hypothesis testing. And see how to apply these concepts and principles using the environment, functions, and visualizations of Excel.

As a data science pro, the ability to analyze data helps you to make better decisions, and a solid foundation in statistics and basic probability helps you to better understand your data. Using real-world concepts applicable to many industries, including medical, business, sports, insurance, and much more, learn from leading experts why Excel is one of the top tools for data analysis and how its built-in features make Excel a great way to learn essential skills.

Before taking this course, you should be familiar with organizing and summarizing data using Excel analytic tools, such as tables, pivot tables, and pivot charts. You should also be comfortable (or willing to try) creating complex formulas and visualizations. Want to start with the basics? Check out excel-microsoft-dat205x-0">DAT205x: Introduction to Data Analysis using Excel. As you learn these concepts and get more experience with this powerful tool that can be extremely helpful in your journey as a data analyst or data scientist, you may want to also take the third course in our series, excel-microsoft-dat206x-4">DAT206x Analyzing and Visualizing Data with Excel. This course includes excerpts from Microsoft Excel 2016: Data Analysis and Business Modeling from Microsoft Press and authored by course instructor Wayne Winston.

This course is also part of the excel-data-analyst">Microsoft Excel for the Data Analyst XSeries.

Starts : 2016-11-22
No votes
edX Free Closed [?] English Data Analysis & Statistics DelftX EdX Math

EX101x is for all of those struggling with data analysis. That crazy data collection from your boss? Megabytes of sensor data to analyze? Looking for a smart way visualize your data in order to make sense out of it? We’ve got you covered!

Using video lectures and hands-on exercises, we will teach you cutting-edge techniques and best practices that will boost your data analysis and visualization skills.

We will take a deep dive into data analysis with spreadsheets: PivotTables, VLOOKUPS, Named ranges, what-if analyses, making great graphs - all those will be covered in the first weeks of the course. After that, we will investigate the quality of the spreadsheet model, and especially how to make sure your spreadsheet remains error-free and robust.

Finally, once we have mastered spreadsheets, we will demonstrate other ways to store and analyze data. We will also look into how Python, a programming language, can help us with analyzing and manipulating data in spreadsheets.

EX101x is created using Excel 2013 and Windows. Most assignments can be made using another spreadsheet program and operating system as well, but we cannot offer full support for all configurations.

The goal of this course is to help you to overcome data analysis challenges in your work, research or studies. Therefore we encourage you to participate actively and to raise real data analysis problems that you face in our discussion forums. 

This course is part of the Data Analysis XSeries.

LICENSE
The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Starts : 2017-06-06
No votes
edX Free Closed [?] English Computer Science EdX Microsoft Philosophy & Ethics

Understanding how a computer "thinks" is one of the first steps to becoming an excellent computer programmer. A foundation in logic is crucial in developing this understanding. Mastering logic is more than learning a set of rules. It involves learning how to break problems into smaller chunks, figuring out how repeatable processes can save time and improve quality, and understanding how to organize problems into the right size.

In this course, you'll learn how to do all those things and use computers to make them easier. After all, logical tasks are what computers are best at doing!

This is not a programming course, but it will teach you how to approach critical thinking as both a lifestyle and an aide to better programming and testing.

Starts : 2016-10-14
No votes
edX Free Closed [?] English Art & Culture Design EdX Engineering TsinghuaX

The most successful products and services offer rich and colorful user experiences that take into account social and cultural patterns. Learn how to create excellent user experience (UX) designs which are user-centered and consider factors such as consumer demand, ability and cultural background.

Understanding UX design, or how to design with the user in mind, is not only a requirement for designers, but also a skill product managers and developers should develop throughout their careers. This UX/UI course should help product developers, managers and marketers as well as designers develop unique critical, analytical perspectives in user experience and user interface.Theoretical knowledge of the human factor is at the heart of user-centered design and evaluation. This course will focus around this theme, starting with specific design cases and gradually diving deeper into the newest research findings, taking learners from the simplest to the most complicated studies of user analysis, task analysis, user interface design, cross-cultural design, user experience design, robot and human interaction design, the newest health care and human factor research projects, and more.


FAQs

What are the textbook and the reference books for this course?

Heim, S. (2007). The Resonant Interface. Pearson Education Limited. (English language reprint edition published by Publishing House of Electronics Industry).

What is the grading breakdown?

20% quizzes
40% discussion
40% final report

How can I get the certificate?

If your final score is no less than 50.

生活中各式各样的产品与服务给我们带来了丰富多彩的用户体验,也蕴含着有趣的社会文化规律。优秀的用户体验设计需要以人为中心,全面考虑人的需求、能力以及文化背景等因素。以用户为中心的设计方法不仅是对设计师的要求,也是产品管理、开发人员必需的专业素养,本课程希望帮助产品开发或设计人员建立独立的评判视角和分析思路。

人因学的理论知识是“以用户为中心的设计和评估”方法的基础,本课程将围绕这个中心,从具体的设计案例开始讲授,逐步深入至最新的科研成果,引导学生由浅入深地学习用户研究,任务分析,交互界面评估,跨文化设计,用户体验设计,人与机器人交互设计,以及前沿的医疗与人因研究专题等内容。    

Starts : 2014-09-15
No votes
edX Free Closed [?] English EdX Medicine PekingX

更年期是女性必经生理过程。大约50%的女性在此时会遇到多种不适,影响生活工作质量,并因反复、多科就诊而增加家庭和社会负担;更年期也是多种老年疾病萌发的时期,是预防并延缓这些疾病进展的关键时期。

通过本课程,学习者可以全面了解到更年期相关知识,从生理、心理变化,到相关疾病早期预防、诊断要点、治疗策略;以及有效锻炼、合理膳食的具体措施,性激素治疗和非性激素治疗的介绍。讲者来自妇产科、内分泌科、心内科、乳腺外科、骨科、营养科、临床药学等专家,从多角度深入讲解更年期相关问题,提供高效、综合、具体的解决问题方案。
学习者可以学习到健步走、盆底机能训练操的具体方法,食物交换份和更年期合理饮食方案,科学用药的具体建议,性激素化验单解读,妇科肿瘤早期预防和筛查,阴道微生态结果解析等等,突出实用性。

本课程中,介绍了北京大学第一医院首创的“更年期综合管理一日门诊”模式,由医生、护士、营养师、临床药师组成团队,把团体治疗和一对一咨询有机结合,提供以患者为中心的全科式服务,并充分利用医疗资源,为患者提供必要的专科转诊建议。这一特色门诊,创立于2012年7月4日,运行至今已得到广泛好评。
学习本课程,最重要的是有对女性中年健康的关爱之心。有医学背景固然好,非医学人士同样欢迎,因为本课程围绕改善女性更年期健康状况而设置,突出精华和实用的特点,将促进健康的措施落实在日常生活之中,并能够帮助医学人士开展更年期相关医疗服务。

"Menopausal women go through physiological processes. About 50% of women at this time will encounter a variety of discomfort, affecting the quality of work life, and because of repeated, multidisciplinary treatment and increase the burden on family and society; menopause are also a variety of age-related diseases germination period, is to prevent and delay these diseases Progress in the critical period. Introduction and effective exercise, specific measures to reasonable diet, hormone treatment and non-hormone treated; through this course, learners can fully understand that menopause-related knowledge, from the physical, psychological changes, to early prevention, diagnostic criteria related diseases, treatment strategies . Speakers from the obstetrics and gynecology, endocrinology, cardiology, breast surgery, orthopedics, nutrition, pharmacy and other clinical experts from many angles in-depth explanation of menopause-related issues, to provide efficient, comprehensive, concrete solutions to the problems. Walking learners can learn the specific methods of pelvic floor function training exercise, food exchange copies and menopause proper diet plan, specific recommendations scientific medication, hormone laboratory test interpretation, gynecologic cancer prevention and early screening, vaginal microflora analytical results etc., highlighting practical. 

This course introduces the Peking University First Hospital's first "integrated management of the 1st menopause clinic" model, by doctors, nurses, nutritionists, clinical pharmacists a team, group therapy and one on one counseling to combine to provide patient as the center of general services, and make full use of medical resources, to provide the necessary specialist referral is recommended for patients. This feature clinic, founded in July 4, 2012, run so far has been widely praised. This course, the most important is to have a healthy middle-aged women caring heart. There are of course good medical background, non-medical people are also welcome, because this course is around improving the health status and settings menopausal women, highlighting the essence and practical features, will promote the health measures implemented in daily life, and to be able to help those who carry out medical menopause related medical services. Each class has a job to evaluate the degree of knowledge to grasp. Require work to achieve an average 60 percent accuracy rate, and at least one statement, party deemed qualified among the entire course of study in the forums, and grant certificates. If the completion of the "flip the classroom," i.e., completion of the Mu Course, Peking University First Hospital, "Integrated Management of the 1st menopause clinic" experience, and forums to speak at least ten times, considered excellent.

 

198 votes
Udemy Free Popular Closed [?] Teacher Training

Exam-Preparation Strategies That Will Save You Hours of Study Time And Make You Money While You Study

Starts : 2017-06-13
No votes
edX Free Closed [?] English Biology & Life Sciences EdX Environmental Studies Food & Nutrition WageningenX

Systems thinking and environmental sustainability: solve the Rubik’s cube

Have you ever considered how many aspects of food production affect the natural environment? Every aspect needs to be considered in attaining the future goal to produce enough food for the growing population while at the same time preserving our planet. It’s as difficult as solving a Rubik’s cube; changing one aspect may affect the environment in a major way.

Systems theory, or systems thinking, is a way of understanding and working with the complexity of sustainable food production systems, which requires training in different disciplines and an approach that can address this complexity. This environmental studies course enables participants to apply the principles of a systems approach to food production with a focus on environmental sustainability.

The professors at Wageningen University

The University of Wageningen offers an excellent combination of conducting research worldwide and educating in the area of ‘healthy food and living environment’. For each course, professors from specific fields of expertise are eager to teach and share the University’s mission: “Explore the potential of nature to improve the quality of life”.

This is why you should sign up

Sign up as a student if you want to acquire knowledge about environmental sustainability and the way systems thinking helps in decision-making in the complexity of food production. After successful completion of both practice and graded assignments related to this course, you will:

  • Understand the complexity and diversity of food production systems
  • Understand the principles of system analysis and apply it to environmental issues in food production
  • Understand evaluation methods for the environmental impact of food production systems in different contexts and levels (e.g. farm, regional and global) Be able to evaluate strong and weak points of different food production systems regarding environmental sustainability
  • Be able to contribute to a discussion about environmental sustainability and food production and ask relevant questions

Starts : 2017-06-06
No votes
edX Free Closed [?] English Computer Science EdX UPValenciaX

Nunca antes el mercado de los videojuegos se ha encontrado en un mejor momento. En la actualidad existen multitud de plataformas disponibles y la irrupción de los dispositivos móviles ha revolucionado el sector.

La existencia de múltiples plataformas implica grandes retos para los desarrolladores en la toma de decisiones, tanto en la elección de las plataformas como en el dimensionamiento de los equipos de trabajo.

Una solución a estos problemas es utilizar un motor de juegos, y sin lugar a dudas el motor más popular y usado del momento es Unity.

Unity es el motor más popular por razones como sus poderosas herramientas, su capacidad de generar juegos en más de 20 plataformas distintas, su excelente curva de aprendizaje y los centenares de complementos disponibles para él desarrollados por terceros.

Unidades

  1. Introducción al entorno
  2. Conceptos básicos de Unity
  3. Introducción al motor de juegos
  4. Unity y las diferentes plataformas
  5. Scripting
  6. Unity en acción

Starts : 2017-02-01
No votes
edX Free Closed [?] English Computer Science Data Analysis & Statistics DelftX EdX

Struggling with data at work? Wasting valuable time working in multiple spreadsheets to gain an overview of your business? Find it hard to gain sharp insights from piles of data on your desktop?

If you are looking to enhance your efficiency in the office and improve your performance by making sense of data faster and smarter, then this advanced data analysis course is for you.

If you have already sharpened your spreadsheet skills in EX101x Data Analysis: Take It to the MAX(), this course will help you dig deeper. You will learn advanced techniques for robust data analysis in a business environment. This course covers the main tasks required from data analysts today, including importing, summarizing, interpreting, analyzing and visualizing data. It aims to equip you with the tools that will enable you to be an independent data analyst. Most techniques will be taught in Excel with add-ons and free tools available online. We encourage you to use your own data in this course but if not available, the course team can provide.

This course is part of the Data Analysis XSeries

LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Starts : 2017-04-10
No votes
edX Free Closed [?] Business English Art & Culture Business & Management DelftX Design EdX Engineering

Do you want to learn how to design? Using the Delft Design Approach, you will learn how to use a number of key design methods to create meaningful products and services.

This course is an introduction to the Delft Design Approach offering a model and a set of signature methods from Delft to teach you how to get from understanding the user in context to defining a meaningful design challenge and – in the end – deliver a great design! The course challenges you to experience the design process yourself and reflect on your work with the help of students and excellent teaching staff from Delft, and industrial experts.

No previous knowledge of design methods is required, yet some experience with designing (something) is helpful.

Starts : 2016-09-22
No votes
edX Free Closed [?] English Business & Management EdX IIMBx

This business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Starts : 2016-01-25
No votes
edX Free Closed [?] English Business & Management CornellX EdX

Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing. 

Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would benefit you?  Are you currently working in the industry and seeking promotional opportunities?  Enroll now and let Cornell guide your exploration of this exciting industry.

 

FAQ

Who is the intended audience for this course?

The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies

Are there formal prerequisites?

No. Some proficiency with Excel will be helpful.

Is there a textbook for this course?

No. A list of supplemental resources, will be provided.

What are the topics covered in this course?

  • An Introduction to the Hospitality Industry
  • Strategic Hospitality Management and Innovation
  • Owners, Operators, and Investors: A Behind-the-Scenes Look at Investing in the World of Hospitality
  • Marketing the Hospitality Experience
  • Human Resources Management in Hospitality

Starts : 2017-07-11
No votes
edX Free Closed [?] English Art & Culture EdX History Humanities UAMx

En un lugar de la UAM, cuyo nombre merece recordar, habita la España de El Quijote

Un espacio en el que su monarquía creó el primer imperio global de la Historia. Un tiempo, entre los siglos XVI y XVII, en el que su sociedad alcanzó la excelencia en las artes y las letras.

Aunque ese esplendor se dio en plenos aires de cambio. Pues España pasó de la hegemonía a la decadencia, de la expansión a la crisis.

Esta asignatura pretende trazar la historia de aquella época. Entre el Renacimiento y el Barroco su cultura marcó la pauta en Occidente. Las obras literarias -La Celestina, El Lazarillo, etc.- se tradujeron enseguida en las imprentas europeas y americanas. Las ropas marcaron la moda cortesana. La tendencia más fashion era “vestir a la española”. Los tratados militares y políticos fueron estudiados por los enemigos.

La acumulación de talentos en la Villa y Corte de Madrid (Cervantes, Lope, Velázquez, etc.), tuvo réplicas en las grandes ciudades de imperio. Pues en Sevilla, Lisboa, Barcelona, Nápoles, México o Lima se multiplicaron academias literarias, estrenos teatrales y fiestas. Una síntesis de pueblos unidos por la lealtad a la Corona y la fe católica.

En nuestro recorrido por esa España de El Quijote pasaremos de la campana al reloj y de la geografía fantástica a la real. La sociedad estuvo - Conocer la Historia de España en el Siglo de Oro a través de El Quijote como hilo conductor.

  • Adentrarnos en la vida cotidiana de los siglos XVI y XVII a través de la sociedad y la cultura.
  • Ofrecer al alumnado las fuentes escritas y visuales para que contemple el tiempo de El Quijote como si viviese en él.
  • Comparar los valores de la España de El Quijote con los actuales para comprender cómo han ido evolucionando a lo largo de la Historia polarizada entre los privilegiados -nobleza y clero- y los pobres y los picaros. El Humanismo fue cultivado en las universidades. La familia, la alimentación, la vivienda, los juegos y las fiestas, protagonizaron la vida cotidiana. 


En el tiempo de El Quijote las luces de los genios literarios y artísticos brillaron sobre las sombras de la Inquisición. Viajemos, pues, a esta excelsa cultura del Siglo de Oro.

Starts : 2015-01-20
No votes
edX Free Closed [?] English Business & Management Computer Science DelftX Economics & Finance EdX

With a significant increase in high-profile data breaches and cybersecurity threats in the last couple years, it is critical for businesses to learn about the costs and investment decisions around securing their online systems. If you make decisions around IT investments in your job or are interested in learning more about securing your business, this course is for you.

While many businesses think of cybersecurity as a technical problem, this course broadens that view and shows that security failures are caused as often by bad business decisions and incentive systems as by bad technical design.

This course provides an introduction to the field of the economics behind cybersecurity, delivered by four leading research teams from distinguished universities around the world, including:

  • Michel van Eeten of Delft University of Technology in The Netherlands
  • Ross Anderson of Cambridge University in the United Kingdom
  • Rainer Boehme of University of Münster in Germany
  • Carlos H.Gañán of Delft University of Technology in The Netherlands
  • Tyler Moore of Southern Methodist University in the USA

It will provide you with the economic concepts, measurement approaches and data analytics to make better security decisions, while helping you to understand the forces that shape the security decisions of other businesses, products and services.

This course will:

  1. Teach you to make choices on investing in your company’s cybersecurity. We discuss and apply different economic models that help determine the costs and benefits of security investments.
  2. Arm you with research to make strategic business decisions. We review empirical research into security decisions and incentives of actors. We analyze data on firms in different markets, and apply economic concepts to explain the strategies of attackers.
  3. Review policy and regulations. We discuss available economic tools to better align the incentives for cybersecurity, including better security metrics, cyber insurance/risk transfer, information sharing, and liability assignment.

This course offers a broad view of the field through lectures and exercises that can apply to both early career professionals as well as senior technical managers.

After finishing this course you will be able to apply economic analysis and data analytics. You will understand the role played by incentives on the adoption and effectiveness of security mechanisms, and on the design of technical, market-based, and regulatory solutions to different security threats.
 
After successfully completing this course, you will:

  • Position yourself as a vital subject matter expert regarding the economic drivers that influence cybersecurity and position your company to move forward and stay competitive.
  • Engage confidently with management on opportunities and cybersecurity challenges faced by your industry; analyze emerging security threats and how these threats can be mitigated by effectively addressing real economic problems.
  • Learn and assess the issues of investment in cybersecurity, making your company more productive, while saving time and money.

Upon successful completion of this course, learners will be awarded a DelftX Professional Education Certificate. The TU Delft Extension School offers Continuing Education Units for this course. Participants of EconSec101x who successfully complete the course requirements will earn a Certificate of Completion and are eligible to receive 2.0 Continuing Education Units (2.0 CEUs).

Enrollment for this course will close on January 29, 2015.

PDF of the Syllabus

 

FAQs

What is DelftX Professional Education?

DelftX online courses with TU Delft’s standard of educational excellence combined with the flexibility and convenience of online learning that today’s professionals require.

What background is required to participate in this course?

Though some previous knowledge in either computer science or economics is recommended, there is no formal prerequisite as all the concepts will be introduced properly. No advance reading is required.

How will this professional education benefit me?

Economics of cybersecurity is designed to be valuable to both individuals and companies because it provides a platform for discussion from various technical perspectives. The concepts delivered through this course can spark idea generation, and the knowledge gained can be applied to any company’s approach to cybersecurity issues. Specific key benefits are:

  • Position yourself as a vital subject matter expert regarding the economic drivers that influence cybersecurity and position your company to propel forward and stay competitive

  • Engage confidently with management on opportunities and cybersecurity challenges faced by your industry; analyze emerging security threats and how these threats can be mitigated by effectively addressing real economic problems

  • Learn and assess the issues of investment in cybersecurity, making your company more productive while saving time and money.

Does this course offer any special value or exclusive experiences to participants?

EconSec101x offers a unique opportunity to gain insights into the economics of cybersecurity guided by the most active researchers in the field. Students will obtain an understanding of professional, ethical, legal, security and social issues and responsibilities

Can I still enroll if the course has started?

Yes, you can enroll until one week after the course start date and still have the opportunity to obtain a certificate.

What types of certificates does DelftX offer?

Upon successful completion of this course, learners will be awarded a DelftX Professional Education Certificate.

Can I receive Continuing Education Units?

The TU Delft Extension School offers Continuing Education Units for this course. Participants of EconSec101x who successfully complete the course requirements will earn a Certificate of Completion and are eligible to receive 2.0 Continuing Education Units (2.0 CEUs)

How do I receive my certificate and CEUs?

Upon successful completion of the course, your certificate can be printed from your dashboard. The CEUs are awarded separately by the TU Delft Extension School.

Can I take this course without going through the ID-verification procedure?

Yes, you can. Please contact student support and indicate that you want to take EconSec101x by paying the fee but without going through ID-verification.

Starts : 2017-08-07
No votes
edX Free Closed [?] English Business & Management EdX Wharton

To see a two-week preview of this course content, visit here. This is a limited time offer!

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.

This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

The themes are:

  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of “organic” celebrities and communities

This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

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