¿Cuál es la importancia de las empresas familiares en el mundo?, ¿cómo garantizar su continuidad y permanencia?, ¿cómo mejorar la comunicación entre sus miembros? y ¿cómo lograr sucesiones exitosas? Este curso brinda estas respuestas a través de la identificación de estrategias para la profesionalización de las empresas familiares.
Entender las metodologías para la innovación de productos para mercados emergentes. Las metodologías son: 1) megatendencias sociales, tecnológicas y del comportamiento del consumidor 2) JTBD y 3) Matriz Morfológica.
This course will improve your fluency in financial accounting, the language of business. You will learn how to read, understand, and analyze most of the information provided by companies in their financial statements. These skills will help you make more informed decisions using financial information.
This course introduces the basic financial statements used by most businesses, as well as the essential tools used to prepare them. This course will serve as a resource to help business students succeed in their upcoming university-level accounting classes, and as a refresher for upper division accounting students who are struggling to recall elementary concepts essential to more advanced accounting topics. Business owners will also benefit from this class by gaining essential skills necessary to organize and manage information pertinent to operating their business. At the conclusion of the class, students will understand the balance sheet, income statement, and cash flow statement. They will be able to differentiate between cash basis and accrual basis techniques, and know when each is appropriate. They
In this course, you will learn all of the major principles of macroeconomics normally taught in a quarter or semester course to college undergraduates or MBA students.
This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.
The course will give you the tools with which to understand and predict market phenomena. A large dose of real-world applications will be provided along the way. These applications illustrate the power and relevance of underlying microeconomic theory while providing you a valuable opportunity to put the theory into practice.
Learn about diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global energy resources.
In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking.
Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
Gain knowledge about subsistence marketplaces and use it in different parts of the world to make a difference. The broader aim of this course is for you to consider the global challenge of poverty and envision a better world by designing solutions based on sound understanding.
The majority of businesses say they want to become more global. And business leaders say that the lack of people with global intelligence is the key constraint holding them back. This course will address both gaps — at the business and the personal level, it will focus on practical strategies for dealing with the real consequences of globalization.
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
This course 'Unethical decision making in organizations : A seminar on the dark side of the force' will teach you how strong organizational contexts push good people towards unethical decisions. You will also learn how to protect yourself and your organization against such forces lurking in the dark.
This course examines the underlying concepts, processes, and accountability function of accounting and the scientific foundation for why accounting fulfills such an important role in both ancient and modern societies.
This course uses the fictionalized story of Jim Barton as the CEO of a manufacturing company (first published in the book Harder Than I Thought and now dramatized in this course) to examine important issues in 21st century leadership.
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