Courses tagged with "Business & Management" (25)

Sort by: Name, Rating, Price
Start time: Any, Upcoming, Recent started, New, Always Open
Price: Any, Free, Paid
Starts : 2017-07-03
No votes
edX Free Closed [?] English ACCA Business & Management Economics & Finance EdX

Don’t have a business background but want to understand how people and systems of an organisation interact with the world and each other?

This business and finance course will help you understand business in the context of its environment, including economic, legal, and regulatory influences on such aspects as governance, employment, health and safety, data protection and security.

Upon the completion of the course, you will understand:

  • The purpose and types of businesses and more about how the external environment impact them
  • Business organisation structure, functions and the role of corporate governance
  • How accountancy and audit support effective financial management and communication
  • Leadership and how people are developed within businesses
  • What makes for a high performing team
  • The vital role of professional ethics and professional values in all aspects of business

Completion of this course will also prepare you for the ACCA ‘Financial Accounting’ exam (FAB/F1), which leads to a Diploma in Accounting and Business.

To check availability of this course in your country please click here.

This course does not offer an edX certificate.

Those learners who would like to earn an award will have the opportunity to register with ACCA as a student, take computer based exams and gain the ACCA Diploma in Accounting and Business.

You can find your nearest ACCA exam centre on the ACCA website.

Starts : 2017-06-26
No votes
edX Free English Business & Management ColumbiaX EdX

Data is the lifeblood of an organization. Competency in programming is an essential skill for successfully extracting information and knowledge from data.

The goal of this course is to introduce learners to the basics of programming in Python and to give a working knowledge of how to use programs to deal with data.

In this course, we will first cover the basics of programming and then focus on using Python on the entire data management process from data acquisition to analysis of data big data and small data.

This is an intensive hands-on course that will equip and reward learners with proficiency in data management skills.

Starts : 2017-07-01
No votes
edX Free English Business & Management DelftX EdX

Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model?

In this business and management course, you will learn how to make a practical action plan to implement your new business model.

You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model.

 

LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Starts : 2017-06-26
No votes
edX Free English Business & Management Communication EdX ThunderbirdX

Understand and master strategies for interpersonal encounters, including conflict resolution, in multicultural environments.

Working in a global, cross-cultural role requires effective communication with individuals and groups from different parts of the world. Your success depends on your ability to work effectively with people who may understand and react to situations differently. Therefore, your ability to communicate effectively is a critical requirement. This course uses a dynamic and engaging approach to develop the skills for effective communication in international business settings. We will cover techniques and methods for handling interpersonal encounters in multicultural environments.

You will leave the course with stronger communication skills, knowledge, insights and experiences necessary to be a successful international manager.

Starts : 2017-07-03
No votes
edX Free English Business & Management Communication EdX LouvainX Philosophy & Ethics

Ebranlées par les crises financières et économiques mondiales, de plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais qu’est-ce que la responsabilité sociétale d’une entreprise (RSE) ? Les parties prenantes aux activités de l’entreprise sont-elles réellement intéressées par la RSE ? Si oui, comment les entreprises devraient-elles communiquer avec ces parties prenantes ? Dans le climat actuel d’incertitude, la RSE est un facteur critique d’évolution voire de révolution du monde des affaires.

Si vous êtes intéressé(e) par les relations entre le monde des affaires et la société, que vous soyez manager ou employé(e), dans une grande ou une plus petite entreprise, ou dans le secteur public, que vous soyez professeur ou étudiant, ce cours est fait pour vous ! Le contenu de ce cours est également accessible pour tous les citoyens désireux de poser des choix plus éclairés de consommation.

Ce cours aborde la RSE de deux manières:

  • Comme une invitation à la réflexion sur les pratiques des entreprises.
  • Comme une source d’innovation et un moyen de gérer à la fois une compétition intense, des demandes pour un développement plus durable et un changement de paradigme au niveau de la gouvernance internationale.

En présentant les analyses et expériences d’experts en RSE issus tant du monde académique que de la sphère professionnelle, ce cours invite les managers, les consommateurs et les citoyens à acquérir une compréhension approfondie et un esprit critique face aux activités de RSE et leurs communications.

Les participants seront confrontés à différents cas d’entreprises, cas qui leur permettront de comprendre les défis auxquels font face les managers qui cherchent à développer et à communiquer sur leurs initiatives de RSE. Les participants seront également invités à partager leurs propres expériences en la matière sur les forums de discussion.

Ce cours vise à aider les participants à gérer et à communiquer sur la RSE avec différentes parties prenantes internes et externes. Il vise en particulier à:

  • soutenir les managers actuels et futurs dans leurs efforts pour positionner un leadership responsable, une production et une consommation durable au centre de leur vision stratégique.
  • aider les citoyens à jouer plus efficacement leur rôle de vigiles informés et de consommateurs responsables.

Starts : 2017-06-27
No votes
edX Free English Business & Management EdX UPValenciaX

La innovación es un término de moda desde hace años. No son pocas las personas que proponen la innovación como la receta mágica para todos o casi todos los males de las empresas de nuestros días, de hecho, es habitual encontrar en los medios de comunicación especializados en economía o empresas afirmaciones que vinculan la posibilidad de supervivencia de las organizaciones, al modo en que potencian, gestionan y explotan la innovación.

Sin embargo, la innovación la realizan las personas y, por desgracia, no es tan sencillo encontrar modelos que nos permitan analizar los comportamientos de nuestros trabajadores que ayudan a fomentar la innovación en la empresa.

En el curso te presentaremos un modelo de competencia de innovación compuesto de tres dimensiones que aplicaremos para que auto-evalúes tu competencia o la de las personas que están desempeñando un puesto de trabajo en tu organización. De este modo, podrás detectar necesidades y establecer acciones de formación personalizadas, así como recoger evidencias de los resultados de las posibles intervenciones realizadas para fomentar la innovación.

Este curso forma parte del MicroMasters Program de UPValenciaX “Liderazgo y trabajo en equipo en grupos de mejora continua”, diseñado para prepararte como líder y gestor de equipos de mejora continua en entornos de lean manufacturing y 6-sigma.

Starts : 2017-07-06
No votes
edX Free English Business & Management Economics & Finance EdX IIMBx

Business organizations are constantly engaged in financial decision-making related to financial planning, investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an organization’s business value.

  1. How do we value assets?
  2. What is a good investment?
  3. Does a project create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.

This business and management course will introduce you to the role of corporate finance in an organization and the tools used to evaluate investment proposals.

The course will cover commonly used tools and techniques that help managers make decisions that create value for their organizations such as time value of money, opportunity cost, net present value and internal rate of return.

If you are interested in creating value for your organization, then this course is for you.

Starts : 2017-07-19
No votes
edX Free English Business & Management EdX RWTHx

Addressing real customer needs is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project, also called the Frontend of Innovation (FEI). In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. However, after studying this course, you will get a different perspective: The Frontend of Innovation indeed can be managed by skill and dedicated methods and does not need to rely on luck.

You’ll study sources of information on customer needs as well as different approaches to market research and customer co-creation. In addition, the course reviews the latest methods for generating market insights and how to turn them into promising concepts prior to entering the formal product development process.

You will learn screening activities and how to evaluate concepts based on concept testing with customers or rapid experimentation. This course will also connect theories of innovation and various models, explaining innovation success with actionable knowledge for industry practice.

Besides the online lectures, participants will engage in a series of individual and group exercises that will help deepen their understanding of the topic at hand. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Starts : 2017-07-11
No votes
edX Free English BabsonX Business & Management EdX

What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.

The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of entrepreneurial strategy and action. How did they:

  • Decide what problem to solve?
  • Create a product that customers were eager to buy?
  • Build their teams to capitalize on growth?
  • Raise capital?
  • Win market share?
  • Sustain growth?

In this business and management course, you will learn from these maestros how to pick entrepreneurial ideas with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.

This course will combine the principles of Entrepreneurial Thought & Action ® with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.

Who should take this course

Aspiring CEOs should take this class so they can beat the long odds against entrepreneurial success by understanding how the world’s top leaders keep their companies growing. Those who work for big companies can use these insights to accelerate their growth while defending themselves against digital business leaders seeking to win their customers. ;

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Starts : 2017-07-11
No votes
edX Free Closed [?] English Business & Management EdX MITx

Entrepreneurship 103 prepares you for the MIT Global Entrepreneurship Bootcamp!

The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

This course is not only for those planning to attend the Bootcamp. If you are asking yourself the big question "How will my innovation make money?" this could will help you find the answers to meet your goals, whether you continue to the Bootcamp or not.

This course is particularly useful for:

  • Corporate entrepreneurs building a new product line;
  • Scientists and engineers commercializing a new technology;
  • Entrepreneurs whose innovations have created radically new markets;
  • Educators, particularly former entrepreneurs, who are beginning to teach entrepreneurship;
  • Policymakers who work to energize the innovation ecosystems in their regions.

In short, Entrepreneurship 103 is your guide to creating a profitable and sustainable business.

With case studies from MIT startup companies and interviews of their founders, the course will teach you:

  • How to design a business model;
  • How to price your product;
  • How to build a sales process.

Entrepreneurship 103 will be of particular interest to you if you are offering a business-to-business (B2B) product or service, if you have created a multi-sided marketplace, or if you are competing in an established market with entrenched competition and are looking for an innovating business model to give you competitive advantage.

In the Verified track the MIT course team composed of Faculty, Teaching Fellows, and Alumni Mentors will review, grade and provide feedback on your assignments. In addition, we will review and provide feedback on your business plan, which has been a frequent and emphatic request for in the past that we are now excited to meet. In the Verified track you will also be enrolled in weekly review and discussion sessions.

Finally, it is great to take Entrepreneurship 103 as a team, for the course will give you a common framework to make decisions, laying the foundation for your long-term success.

Image: Marius Ursache

Starts : 2017-07-05
No votes
edX Free English Business & Management Economics & Finance EdX JaverianaX

El MOOC en Finanzas personales le ayudará a lograrde una mejor administración de sus finanzas mediante el desarrollo de un proceso que involucra tres grandes temas:

  • ¿Hacia dónde voy?
  • ¿Con qué cuento?
  • Cambiando el rumbo

En cada una de estas etapas usted podrá evidenciar, mediante actividades lúdicas, los principales conceptos que deberá considerar para el mejor manejo de sus finanzas. Podrá evaluar cómo lo ha hecho hasta ahora y por supuesto encontrará las causas del estado actual de sus finanzas, descubriendo diversos caminos para asegurar, con disciplina, la tan anhelada libertad financiera, es decir, tener el mismo nivel de vida sin tener que trabajar, el sueño de todos eliminate.

Todo esto estará acompañado de la toma de decisiones sobre sus objetivos a corto, mediano y largo plazo; simulando las diferentes opciones que un sano manejo financiero permite. Tendrá la posibilidad de conocer casos reales y de consultar a la experta: “la doctora billetera” para tomar las mejores decisiones en términos financieros lo que le permitirá que sus decisiones futuras sean las más eficientes y adecuadas a sus metas, ingresos y gastos.

Starts : 2017-07-06
No votes
edX Free English Business & Management EdX IDBx

*** Este curso será impartido en español. ***

Uno de los retos que enfrentan día a día las instituciones públicas, organismos no gubernamentales, agencias de desarrollo y otros actores que promueven el desarrollo económico y social en América Latina y el Caribe, es cómo transformar propuestas en realidades concretas que mejoren el bienestar de la sociedad y logren que estos resultados se obtengan dentro del tiempo y recursos  disponibles.

Este curso presenta conceptos y herramientas que pueden ser aplicados en la gestión de proyectos y que pueden generar un cambio sustancial para alcanzar los objetivos propuestos. De esta manera, este MOOC se propone fortalecer la capacidad de gestión de proyectos de desarrollo en la Región para que sean ejecutados en forma eficiente y efectiva.

Este curso incluye casos prácticos que ayudan a comprender los conceptos y herramientas clave para la gestión de proyectos, presentaciones por parte de certificados Project Management Professional  (PMP)®con amplia experiencia en el tema, foros de discusión y lecturas seleccionadas.

La base conceptual de este curso es la metodología PM4R (Project Management for Results), desarrollada por el Instituto Interamericano de Desarrollo Económico y Social (INDES) del BID, cuyos contenidos están basados en Project Management Institute, A Guide to the Project Management Body of Knowledge, (PMBOK® Guide)- Fifth Edition, Project Management Institute, Inc., 2013.

Aunque estas buenas prácticas han estado presentes durante muchos años en los proyectos corporativos privados, en los últimos años el BID ha estado liderando el proceso de su incorporación progresiva en el sector público y en los proyectos de desarrollo, contribuyendo a la construcción de realidades que mejoran vidas.

El INDES, como Registered Education Provider (R.E.P.), ha sido aprobado por el Project Management Institute (PMI)® para otorgar 30 unidades de desarrollo profesional (PDUs) si obtienes el certificado de este curso.

Si tienes alguna pregunta, escríbenos a idbx@iadb.org 

Este MOOC ha sido certificado por Quality Matters (QM), organización sin ánimo de lucro reconocida como líder en el aseguramiento de la calidad de la educación en línea. QM ha desarrollado un conjunto de estándares de calidad para el diseño de cursos cuyo cumplimiento ha sido certificado en este MOOC a través de un riguroso proceso de revisión de pares expertos para garantizar la efectividad del aprendizaje.

La preparación de este curso fue financiada por el Fondo de Fortalecimiento de la Capacidad Institucional (ICSF), gracias al aporte del Gobierno de la República Popular de China.

PMBOK es una marca registrada del Project Management Institute, Inc.

Starts : 2017-06-26
No votes
edX Free English Business & Management EdX ThunderbirdX

In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.

Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.

This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of customer, competitor, and context analysis. Particular emphasis will be placed on the role of disruptive positioning strategies and how firms can utilize such strategies to their advantage.

You will develop integrated marketing strategies taking into consideration the problems and perspectives of marketing across national boundaries and within foreign countries. You’ll learn to evaluate and prioritize information that influences marketing decisions and deal with ambiguous information when engaged in business globally. You will also gain understanding of the strategic implications of the Country of Origin Effect and how this influences customer’s information processing of firms and brands.

Starts : 2017-07-03
No votes
edX Free Closed [?] English ACCA Business & Management Economics & Finance EdX

Intermediate Financial and Management Accounting is part two of a programme designed for anyone who is just starting out on their business, finance or accountancy journey and wants to expand their accounting and finance skills. 

Building on what you learned in Introduction to Financial and Management Accounting, this free online course from the Association of Chartered Certified Accountants will:

  • Enhance your finance and accountancy skills, exploring how to prepare financial statements and use accounting concepts to aid decision-making.
  • Arm you with the knowledge you need to take your exams in Maintaining Financial Records (FA2) and Managing Costs and Finance (MA2).
  • Prepare you for a position as an accounting administrator or bookkeeper.

If you have some basic knowledge of accountancy, business and finance, then this is the course for you. If you do not, then start with the Introduction course.

This course does not offer an edX certificate.

For learners who would like to earn an ACCA certificate for this course, please register with ACCA as a student. Once you pass ACCA’s computer-based exams on demand, you will need to complete an online and interactive module on the "Foundations in Professionalism." Upon completion of this module, you be awarded the Intermediate Certificate in Financial and Management Accounting from ACCA.

Starts : 2017-07-03
No votes
edX Free Closed [?] English ACCA Business & Management Economics & Finance EdX

Interested in a career in business? Knowledge of finance will be key to your success. This Introduction to Financial and Management Accounting course is an ideal starting point if you want to:

  • Start a career in business, finance or accountancy
  • Study business or finance at school or college
  • Launch your own start-up
  • Prepare for ACCA’s exams in Recording Financial Transactions (FA1) and Management Information (MA1).

And the best thing is you do not need any previous knowledge of accounting- Simply sign up and start your learning journey.

This course does not offer an edX certificate.

For learners who would like to earn an ACCA certificate for this course, please register with ACCA as a student. Once you pass ACCA’s computer-based exams on demand, you will need to complete an online and interactive module on the "Foundations in Professionalism." Upon completion of this module, you be awarded the Introductory Certificate in Financial and Management Accounting from ACCA.

Starts : 2017-06-27
No votes
edX Free English Business & Management EdX Humanities Social Sciences UQx

Are you working in the development sector and looking to take the next step in your career and take on a leadership role?

This business and management course is an introduction to key leadership theories and concepts that you will need to be an effective leader and manager. You will learn how leadership is different from management.

You will learn practical skills needed to build a shared vision, and lead across boundaries. You will learn to recognise your own leadership style, and the leadership styles of others. You will learn the different types of power, and tools for gaining legitimacy in your development work.

Upon course completion, you will be prepared to take on leadership roles in development and work effectively across geographical, cultural, organizational and disciplinary boundaries.

You will also develop a personalized leadership plan throughout the course, which will help you continue your leadership journey after you complete the MOOC.

This is the first course in the Leadership in Global Development MicroMasters Program. In order to get the most out of this course, we recommend that you complete this course prior to completing the other courses in the MicroMasters Program. We also recommend that you have experience working in the development sector or a strong interest in this area.

Starts : 2017-07-06
No votes
edX Free English Business & Management EdX IDBx

*** This course will be offered in English. ***

Public institutions, non-governmental organizations, development agencies, and others who promote economic and social development in Latin America and the Caribbean often struggle to turn proposals into concrete realities that increase social well-being and achieve results within the available time with scarce resources.

This course provides concepts and tools to apply in project management that can generate a substantial change in the way objectives are being met. This MOOC seeks to strengthen participants' capacities in project management for development so that projects can be effectively and efficiently executed.

This project management MOOC includes case studies that will help you better understand key project management concepts and tools; presentations from Project Management Professional (PMP)® certified with ample experience in the topic; discussion forums; and selected readings.

The Project Management for Results (PM4R) methodology, developed by IDB's Inter-American Institute for Economic and Social Development (INDES), serves as a conceptual base for this course. PM4R's contents are based on A Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Fifth Edition, Project Management Institute, Inc., 2013.

Although these best practices have been present for many years in corporate projects, the IDB has led its progressive inclusion in the public sector and in development projects, contributing to the construction of realities that improve lives.

INDES as a Registered Education Provider (R.E.P.) has been approved by the Project Management Institute (PMI)® to issue 30 professional development units (PDUs) if you earn the verified certificate in this course.

If you have any questions, please contact us at idbx@iadb.org.

The preparation of this course was financed by the Institutional Capacity Strengthening Fund (ICSF), thanks to the contribution of the Government of the People's Republic of China.

PMBOK is a registered mark of the Project Management Institute, Inc.

Starts : 2017-07-05
No votes
edX Free English Business & Management Data Analysis & Statistics Economics & Finance EdX JaverianaX

Acerca de este curso

Si usted está interesado en aprender a hacer e interpretar pronósticos de ventas sin profundizar en las matemáticas, ¡este curso es para usted!

Podrá desarrollar la habilidad para entender en qué situaciones debe utilizar y aplicar los tipos de pronósticos basados en modelos existentes, vistos de una forma matemática muy práctica.

Comprenderá cuándo un pronóstico es bueno y cuándo no lo es.

Podrá presentar informes exitosos que le permitan tomar decisiones anticipadas y "acordes a la realidad de su negocio."

Starts : 2017-07-11
No votes
edX Free English Business & Management Communication EdX LouvainX Social Sciences

Souvent confinée à l’étude des techniques permettant de vendre une encyclopédie en 24 volumes à une octogénaire récalcitrante ou à l’art de marchander son salaire, la négociation est souvent abordée sous un angle exclusivement utilitariste. Mais négocier ce n’est pas se limiter à la recherche du bénéfice maximum. La négociation traverse toutes les dimensions de la vie humaine. Nous négocions tous les jours, dans toutes les sphères de notre existence : au travail, avec la famille, les amis… Dès qu’il s’agit de partager des biens matériels mais aussi de résoudre une divergence d’intérêts, de concilier différentes envies, rêves, goûts, couleurs…
 
Ce cours s’éloigne de l’approche classique des négociations et tente de rendre compte des phénomènes psychologiques à la base du comportement. L’approche poursuivie sera descriptive plutôt que prescriptive. Contrairement aux théoriciens du jeu qui « examinent ce que de super-hommes, ultra-intelligents et impeccablement rationnels devraient faire dans les situations compétitives », nous explorerons la façon dont « des êtres imparfaits se comportent dans la réalité » (Raïffa, 1982, p. 21). Ainsi, les êtres humains poursuivent des motivations, ont des attentes, des préjugés, des biais et des émotions. Ils analysent l’information qui leur est soumise et prennent des décisions à travers le spectre de leurs propres limites cognitives. Leurs actions fluctuent en fonction de la situation ou de leur personnalité. Toutes ces variables influencent non seulement le comportement des personnes mais, plus fondamentalement, elles modifient la dynamique même de résolution des divergences. Ce cours mettra en évidence ces variables multiples et offrira aux étudiants une compréhension fine et détaillée des processus psychologiques qui entrent en jeu avant, pendant et après toute négociation.
 
Ce cours sera enseigné en français.
 

Starts : 2017-07-03
No votes
edX Free English Business & Management Communication CurtinX EdX

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

You will experience:

  • how to build a robust and sustainable online reputation
  • the positives of building a strong participatory culture
  • how to manage social media issues based on a real-life examples
  • how to manage a crisis and respond appropriately across multiple platforms.

Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.