Courses tagged with "Business & Management" (9)

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Starts : 2018-01-29 in 11 days
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edX Free Closed [?] English Business & Management Communication CurtinX EdX

In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

You will learn how to:

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Starts : 2018-02-01 in 14 days
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edX Free Closed [?] English Business & Management Data Analysis & Statistics EdX Engineering TUMx

Learn about lean management, a customer-centric methodology that improves processes by eliminating waste and focusing on value-added tasks.

This course will introduce the main tenets of the Toyota Production System, which includes Just-in-Time manufacturing, quality management tools, and the critical concept of Kaizen, the Japanese practice of continuous improvement. You will also learn about key organisation and managerial approaches that are used in Lean.  

You will learn how to analyse process flows in order to establish process capacity and identify the process bottleneck. You will then calculate resource utilisation and cycle time to evaluate the impact of set up times, batching, defects and reworks on key process performance measures, including inventory, flow rate and flow time.

We will also discuss the impact of key concepts of Lean, including Heijunka, Kanban, Jidoka, Andon, Poka Yoke, and 5S, which help achieve increased productivity and quality.

Upon successful completion of this series, learners will earn the Technical University of Munich Lean Six Sigma Yellow Belt Certification, confirming mastery of the fundamentals of Lean Six Sigma to a Yellow Belt level, based on the American Society of Quality's Body of Knowledge for the Certified Six Sigma Yellow Belt. 

Starts : 2018-02-28 in 41 days
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edX Free Closed [?] English Business & Management BUx Data Analysis & Statistics EdX

Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms.

Having a solid grasp of the end-to-end process of making effective decisions with data will give you an edge, both in performing such analyses yourself, as well as in effectively managing teams of business analysts and data scientists.

In this course, part of both the Digital Leadership and Digital Product Management MicroMasters programs, you will learn the tools and techniques to become a data-driven or “evidence-based” manager.

You will learn the process of reframing a business question as a data question, reasoning about what data might be of assistance and how to obtain it, integrating and cleaning the data, performing the analysis, deriving and communicating insights from the analysis, and building the managerial culture to operate in this way and create competitive advantages from enterprise data.

This course is unique in the sense that it aims squarely at the needs of a manager in an analytically focused enterprise by providing both a hands-on introduction to the concepts, methods and processes of business analytics as well as an introduction to the use of analytics as the basis for creating a competitive advantage.

Starts : 2018-03-05 in 46 days
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edX Free Closed [?] English Business & Management Communication CurtinX EdX

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Starts : 2018-03-14 in 55 days
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edX Free Closed [?] English Business & Management EdX RWTHx

Help your organization survive, drive, and thrive on fundamental technological changes in your industry. This advanced strategic management course helps you translate strategic insights into smart strategic decisions on positioning, partnering and being socially responsible.

1. Positioning the Firm:

  • How can strategy portfolios guide corporate strategy and help decision-makers scope the activities of their organization?
  • How can general strategies help organizations gain competitive advantages in their industries?
  • How can organizations make competition irrelevant and create uncontested market space?

2. Orchestrating Strategic Alliances:

  • What is the case for cooperative strategy? When should we move from a competitive to a cooperative mindset?
  • What are strategic alliances and what is their payoff?
  • How can firms build and orchestrate collaborative ecosystems to enhance their (innovative) performance?

3. Embracing Social Responsibility:

  • What is the role of business in society? How do organizations contribute and cause harm to the public good?
  • What exactly are the social responsibilities of organizations?
  • To whom are they responsible and for what? Why should they care?
  • How can ethics inform strategic decisions? How can we encourage ethical behavior and reconcile responsibility and profitability? 

All key ideas are illustrated through a case study on Tesla and its role in the technological transformation of the global automotive industry.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Starts : 2018-03-14 in 55 days
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edX Free Closed [?] English Business & Management EdX RITx

This capstone exam includes the evaluation of the competencies and performance tasks, which define a successful project manager.

This capstone exam is part of the RITx Project Management MicroMasters program that is designed to provide you with the in-depth knowledge and skills needed to be a successful project manager in any industry. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the three RITx Project Management courses as well as pass this final capstone exam.

The capstone exam will test knowledge across all 3 courses. It will be webcam proctored timed exam and will feature problems similar to the graded assignments in the different modules as well as some writing.

Starts : 2018-03-15 in 56 days
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edX Free Closed [?] English Business & Management EdX IIMBx

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a first time manager, you may have asked yourself:

  • Where did I go wrong in managing this particular employee?
  • How should I give feedback to my subordinates?
  • How do I handle potential assessments?
  • How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context. 

Starts : 2018-05-17 in 119 days
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edX Free Closed [?] English Business & Management EdX RITx

Project management plays a key role in supporting a business’s success. In this project management course, you will learn what’s required from an organization for projects to excel.

You will learn how to turn project management principles and theory into practice. The course will cover:

  • project management methods and best practices
  • project portfolio management
  • the project management office
  • Six Sigma
  • corporate culture and organizational behavior
  • project management leadership

The course will utilize case studies and examples from companies to help students sharpen their project management skills to recognize and implement an environment that supports success.

First, we will cover the basic organizational and leadership elements required to provide a successful environment for all projects to succeed.

Second, we will cover the necessary organizational support structures and methods that enable project management and project managers to deliver results to the business and to the customers they serve.

Finally, we will explore the challenges of specific types of projects such as projects in crisis, global projects and managing a portfolio.

This course is part of the RIT Project Management MicroMasters Program that is designed to teach the importance of the organizational and leadership characteristics for the success of projects. In order to qualify for the MicroMasters Credential, you will need to earn a verified certificate in each of the three courses as well as pass a capstone exam.

Starts : 2018-05-17 in 119 days
No votes
edX Free Closed [?] English Business & Management EdX RITx

Managing global projects presents unique challenges. This course addresses the knowledge, skills and behaviors required to successfully manage projects that span organizations, national boundaries and cultural differences.

In this course we will explore the impact on project management of culture, language variations, religious, regulatory and legal practices, technology penetration, temporal orientation, gender issues, corruption, ethics, personal liberty and political contexts. We learn how to meet global projects challenges through efficient use of practices and technology. The course will utilize available case studies and examples from companies to help students sharpen the skills needed to recognize and foster a successful international project environment.

First, you will learn how culture affects how teams perceive each other, lead, solve problems and execute tasks. Although the world is increasingly connected, the people behind the projects have biases, expectations and a perception of life that impacts all decisions.

Second, you will learn how to effectively manage global teams including how to build trust and collaboration across various cultures, time zones and technological settings. You will learn how to design communication channels and project structures effectively in a global project environment.

Third, you will become familiar with the issues underlying the problem of corruption, which is the abuse of trusted power for private gain. Reducing the risk of corruption strengthens a company’s reputation, builds the respect of employees and raises credibility with key stakeholders.

Finally, you will learn how the adoption of collaboration tools can enhance the global project experience.

This course is part of the RIT Project Management MicroMasters Program that is designed to teach how to successfully deliver projects in an international environment. In order to qualify for the MicroMasters Credential, you will need to earn a verified certificate in each of the three courses as well as pass a capstone exam.

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