Courses tagged with "Business & Management" (494)

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Starts : 2017-05-18
No votes
edX Free English Business & Management Economics & Finance EdX IDBx Math

En esta era de la información, los datos están disponibles en todos lados y crecen a una tasa exponencial. ¿Cómo podemos darle sentido a todos los datos? ¿Cómo aprovechamos los datos en el momento de tomar decisiones? ¿Cómo utilizamos los datos para que nos ayuden a guiar la gestión y planificación de nuestras políticas? Tanto si eres ciudadano como planificador de políticas, deberías poder responder a estas preguntas.

En este curso podrás fortalecer tus capacidades de uso, comprensión e interpretación de datos, utilizando la plataforma desarrollada por el BID “Números para el Desarrollo”, que presenta datos e indicadores socioeconómicos de la región de América Latina y el Caribe. A través de estas herramientas, podrás comprender cómo mejorar el proceso de toma de decisiones en la gestión pública.

Al finalizar el curso, contarás con instrumentos para navegar entre los datos, realizar e interpretar visualizaciones y comprender los diferentes tipos de análisis de datos según la política a implementar.

Tranquilo, no se trata de un curso de estadística, sino de adquirir los conocimientos necesarios para interpretar gráficas, reportes estadísticos y comprender su lenguaje. Y, lo más importante: adquirirás las bases para fundamentar tus decisiones en datos comprobables, más allá de tu intuición.

El curso está basado en ejemplos para que puedas ir comprendiendo los diferentes conceptos y metodologías de una manera sencilla, práctica y amena. Encontrarás diferentes actividades prácticas, en las que podrás aplicar los conocimientos adquiridos y practicar con datos y gráficas. Además, te mostraremos casos reales del BID para promover el análisis y presentar las realidades a las que están expuestos los expertos de la región. También te enfrentarás a algunos retos creativos, con los que podrás medir tus capacidades en un nivel de dificultad más elevado.

Finalmente, el curso tiene lecturas y videos que permiten generar una mejor compresión de temas del curso y participar con fundamento en los foros de discusión; en los que se abren espacios para la discusión con tus compañeros alrededor de los temas y retos planteados durante el curso.

Starts : 2017-01-10
No votes
edX Free English Business & Management EdX LouvainX

Vous allez découvrir les mécanismes à l’œuvre derrière les grandes décisions qui relèvent du marketing opérationnel :

  • la conception d’un produit
  • la fixation du prix auquel celui-ci sera vendu
  • la sélection des canaux de distribution pour la vente
  • le choix des moyens de communication par lesquels l’entreprise va informer ses clients.

Ces décisions s’appuient bien sûr sur des analyses mobilisant des concepts importants que nous vous présenterons. Tout au long du MOOC, vous aurez l’occasion d’appliquer la théorie à une étude de cas réel qui vous placera dans la peau d’un décideur marketing. Vous bénéficierez aussi d’interviews d’experts et d’échanges privilégiés et interactifs avec les professeurs lors de conférences en direct. 
 
Tous les jours, consommez-vous des biens ou des services ? Ce MOOC vous permettra de saisir la logique du marketing et de devenir un consommateur plus responsable.

Etes-vous un praticien non encore averti en marketing ? Ce MOOC vous permettra de comprendre le pourquoi des décisions du marketing opérationnel et de les mettre en œuvre dans un cas concret.

Etes-vous étudiant et curieux ? Ce MOOC vous permettra de vous familiariser avec les pratiques du marketing, dans les secteurs marchands et non marchands.
 
Etes-vous un étudiant en gestion ? Ce MOOC vous offrira un complément aux cours de stratégie et de marketing stratégique. Il vous permettra d’opérationnaliser les décisions dans quatre composantes classiques à savoir le produit, la distribution, le prix et la communication (les « 4 P »).
 
Que vous soyez consommateur, praticien ou étudiant, ce MOOC vous offrira un regard éclairé sur l’éthique du marketing.

Avec le partenariat des éditions Dunod pour l'ouvrage Lambin, J.-J., & de Moerloose, C. (2012). Marketing stratégique et opérationnel. Du marketing à l'orientation-marché (8ème édition).
 


This class will provide you with an overview of the various dimensions of operational marketing (marketing decisions). These decisions concern product development, setting of a price for this product, selecting one or several distribution channels and finally communication tools in order to promote this product. Of course, these decisions rest on conceptual concepts that we will also present. You will have the opportunity to concretely apply course content through weekly case studies for which you will play the role of a manager. This MOOC provides content through videos, quiz, expert interviews, a forum, discussion (hangouts) and additional readings.
 
To consumers, this class will offer you an understanding of the logic behind marketing and it will enable you to become a more aware and responsible consumer.
 
To practitioners with no marketing background, this MOOC will enable you to understand the reasoning behind marketing decisions and to apply this reasoning in real situations.
 
To students with no business background, this MOOC will help you to become familiar with marketing practices both in commercial and non-profit marketing and to understand and analyze important operational decisions in marketing.
 
To business students, this MOOC will be complementary to strategy and marketing strategy classes. It will enable you to operationalize decisions using the 4 ‘P’s’: Price, Product, Place and Promotion.
 
To everybody involved in this MOOC, the ethical issues in Marketing will be highlighted. 
 
Ce cours est enseigné en français. This course is taught in French.

19 votes
Udemy Free Closed [?] Business Business & Management Entrepreneurship Small business Start Your Own Business

Kavita Ramdas, President and CEO of the Global Fund for Women, defines entrepreneurship by looking to the roots of the F

Starts : 2017-01-11
No votes
edX Free English Business & Management Computer Science EdX Microsoft

This computer science course from Microsoft provides learners with the knowledge and skills required to design, implement, and load a relational data warehouse. In this four week course, you’ll learn how to analyze business requirements, design dimension and fact tables, index and partition the data for performance, and create ETL solutions for ongoing loading of the warehouse.

This course is taught with short-form lectures, demonstrations, and interviews with industry experts. Quizzes and hands-on labs, using Microsoft SQL Server 2016 and Azure SQL Database, will help to reinforce your knowledge, practice skills, and solve problems.

Note: To complete the hands-on elements in this course, you will require an Azure subscription and a Windows, Linux, or Mac OS X client computer. You can sign up for a free Azure trial subscription (a valid credit card is required for verification, but you will not be charged for Azure services). Note that the free trial is not available in all regions. It is possible to complete the course and earn a certificate without completing the hands-on practices.

Starts : 2013-07-07
No votes
edX Free English Biology & Life Sciences Business & Management Chemistry Computer Science Data Analysis & Statistics Economics & Finance

This brief course is designed to show new students how to take a course on edX. You will learn how to navigate the edX platform and complete your first course! From there, we will help you get started choosing the course that best fits your interests, needs, and dreams.

Have questions before taking the demo course? Check our student FAQs.

Starts : 2015-01-05
28 votes
Coursera Free Closed [?] Business Spanish Business & Management Economics & Finance

Entender las metodologías para la innovación de productos para mercados emergentes. Las metodologías son: 1) megatendencias sociales, tecnológicas y del comportamiento del consumidor 2) JTBD y 3) Matriz Morfológica.

Starts : 2016-08-31
No votes
edX Free English Business & Management DelftX Design EdX

Are you a design practitioner eager to become more strategic? Are you a business professional who wants to become more innovative? In this course, made by the world’s first strategic design school, you’ll follow the lead of big successful companies who already create new business opportunities and spark innovation by practicing design.

This course will introduce you to a hands-on design approach for finding new business opportunities. You will experience first-hand how design can be of value for your organisation. You’ll be challenged to create your own concepts that generate new business opportunities.

This course is produced by the same team that created the Strategic Product Design master programme at TU Delft, one of the oldest and most established programmes of strategic design in the world. Moreover, industry experts will help bridging design practice and business theory in a way that is unique in the present educational landscape.

 

LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Starts : 2015-02-16
25 votes
Coursera Free Closed [?] Business English Business & Management Education Health & Society Information Social Sciences Tech & Design

This course provides an overview of the Design Thinking process and tools used for business innovation.

Starts : 2015-04-20
317 votes
Coursera Free Popular Visual & Performing Arts English Arts Business & Management Engineering Information Tech & Design

Combine fundamental concepts with hands-on design challenges to become a better designer.

Starts : 2014-08-26
42 votes
Coursera Free Computer Sciences English Business & Management Computer Science Information Systems & Security Tech & Design

This course provides you with opportunities to integrate and apply your information security knowledge.

Starts : 2014-09-14
No votes
Coursera Free Closed [?] Engineering English Business & Management Information Tech & Design

The course explores visionary and practical concepts of city design and planning, past and present, and how design can address such looming challenges as urban population growth, climate change and rising sea levels. Participants will be encouraged to make proposals for city design and development, starting with their own immediate environment.

Starts : 2018-01-10
No votes
edX Free English Business & Management BUx Computer Science EdX

Learn how to create a culture of experimentation, where data is swiftly gathered to assess business value and drive innovation.

In this course, you will learn how to use Object and Service Oriented design principles and your development team to increase system flexibility so you can efficiently run experiments at the technical level and also refine business processes and models.

Good design enables a capability for experimentation that would otherwise be infeasible as it speeds up learning and decreases the development time needed to realize the necessary technical changes to drive the next experiment. This capability produces an increase in optionality and paths for innovation; and so overall increases business value.

The course, part of both the Digital Product Management and Digital Leadership MicroMasters programs, addresses both the digital (technical) and social (people) infrastructures and the essential interfaces between them. Managing these interfaces requires designing varying capacities to transfer, translate or transform the knowledge being used to develop experiments. This course focuses on two aspects of the social infrastructure:

  1. the capacity of the technical infrastructure to engage user and identify their needs;
  2. the ability to manage the interfaces between the development team and the technical infrastructure over time.

We will focus on how modular design is essential to project, process, and business model experimentation. Most importantly, you will learn how the synthesis of design, management and experimentation can create real business value.

Starts : 2015-10-12
103 votes
Coursera Free Closed [?] Business English Business & Management

Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Take the first steps to creating a successful company.

Starts : 2015-02-24
No votes
Coursera Free Closed [?] French Business & Management Economics & Finance Humanities Social Sciences

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

Starts : 2015-06-29
No votes
Coursera Free English Business & Management

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Starts : 2015-05-01
No votes
Coursera Free Closed [?] English Business & Management

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Starts : 2017-05-01
No votes
edX Free English Business & Management Communication CurtinX EdX

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Starts : 2015-09-01
No votes
Coursera Free Closed [?] English Business & Management

Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.

Starts : 2015-08-01
No votes
Coursera Free Closed [?] English Business & Management

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

Starts : 2017-04-24
No votes
edX Free English Business & Management EdX Wharton

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.

This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

The themes are:

  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of “organic” celebrities and communities

This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.