Courses tagged with "Global+food" (7)

Your step-by-step guide to creating simple yet professional videos using profitable strategies to grow your business

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…

Great managers are made, not born. Learn about the qualities and skills of great managers in this Business 101 course. Instructor Sherri Hartzell holds both an MBA and Ed.D., so she's an excellent choice to teach you about principles of management.

Start by learning about the different levels of management in organizations and then dive into how good managers lead to great employees. Students of business, budding entrepreneurs and independent online learners alike can benefit from these short, engaging video lessons and interactive online quizzes. Business 101: Principles of Management can prepare you to earn real, widely transferable college credit by taking the Principles of Management CLEP exam or the Excelsior Principles of Management exam .

Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?

Dieser Kurs vermittelt die Grundzüge des Marketings und gibt einen Überblick von Konzepten, Strategien und Werkzeugen. Im Zentrum des Kurses stehen vier Themenbereiche: Produkt-, Kommunikations-, Preis- und Distributionspolitik.

An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.