Courses tagged with "ThunderbirdX" (4)
Understand and master strategies for interpersonal encounters, including conflict resolution, in multicultural environments.
Working in a global, cross-cultural role requires effective communication with individuals and groups from different parts of the world. Your success depends on your ability to work effectively with people who may understand and react to situations differently. Therefore, your ability to communicate effectively is a critical requirement. This course uses a dynamic and engaging approach to develop the skills for effective communication in international business settings. We will cover techniques and methods for handling interpersonal encounters in multicultural environments.
You will leave the course with stronger communication skills, knowledge, insights and experiences necessary to be a successful international manager.
In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.
Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.
This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of customer, competitor, and context analysis. Particular emphasis will be placed on the role of disruptive positioning strategies and how firms can utilize such strategies to their advantage.
You will develop integrated marketing strategies taking into consideration the problems and perspectives of marketing across national boundaries and within foreign countries. You’ll learn to evaluate and prioritize information that influences marketing decisions and deal with ambiguous information when engaged in business globally. You will also gain understanding of the strategic implications of the Country of Origin Effect and how this influences customer’s information processing of firms and brands.
In this business and management course, you will learn how to achieve organizational success through positive and growth focused employee management.
You will learn current strategies for managing people in a complex, volatile global context. Starting with the basics of achieving optimal team success and the importance of managing both task and process. You will also focus on the characteristics found among high performing teams, as well as characteristics needed for success in exceptional genius/virtuoso, virtual and multicultural teams. You will also examine how to shape others’ behaviors in a global environment via basics of operant conditioning, the “3 Rs” and reward design.
Additionally, the course explores the concept of culture as applied to organizational and location-based perspectives. You will examine personal experiences of workplace change, concepts and strategies for overcoming resistance and managing change. Relating in a multicultural environment, you will also explore strategies for balancing generosity and productivity, as well as how to avert, evaluate and overcome conflict among employees.
In this business and management course you will learn management techniques to operate in an international economy presented with tremendous opportunities as well as risks.
Globalization has dramatically expanded opportunities for international trade, investment and economic development. At the same time, global managers are facing the prospect of trade wars, international financial crises and intensified competition over markets and resources. International organizations such as the International Monetary Fund, World Trade Organization and World Bank Group have a direct impact on international business operations.
This course develops analytical tools for understanding the rapidly changing and dynamic global economy. With these tools, you will be better prepared to anticipate the risks and take advantage of the opportunities you will encounter in the global business environment.