All those who enter the university face the problem of competition. With a small exception to all specialities of candidates, ten times the permissible norm. To weed out excess, the commission checks your statements of purpose. It is a paper where you talk about what you will learn. The more interesting you write this paper, the more chances to interest the commission. Your success in the future is the success of the whole university.
But you must not only write beautifully but also observe the format. Write your statement, and then use the statement of purpose formatting service to check and edit your paper.