Error occured ! We are notified and will try and resolve this as soon as possible.
WARNING! [2] file_put_contents(/home/myedu/domains/myeducationpath.com/app/../html/cache/memory/course_5547_0_e086762d743c0218beb85ea6e1b456cae.txt): Failed to open stream: No such file or directory . Line 75 in file /home/myedu/domains/myeducationpath.com/html/include/class.cache.php. Continue execution. 2922513; index.php; 3.17.28.48; GET; url=courses/5547/special-seminar-in-marketing-marketing-management.htm&; ; Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com); ; Executon time: 0 MyEducationPath.com :: MIT OpenCourseWare (OCW) : Special Seminar in Marketing: Marketing Management

Special Seminar in Marketing: Marketing Management

16 votes
Free
Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to:



  • Introduce key marketing ideas and phenomena.

  • Develop students' skills in marketing analysis and planning.

  • Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.








Related Content




















Comments

Alternatives

-- no alternatives found for the course --
If you know any alternatives, please let us know.

Prerequisites

-- no prerequsites found for the course --
If you can suggest any prerequisite, please let us know.

Paths

No Paths inclusing the course. You can build and share a path with this course included.

Certification Exams

-- there are no exams to get certification after this course --
If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory.

Similar courses

Courses related to the course subject

Let us know when you did the course Special Seminar in Marketing: Marketing Management.

Started on: Completed on:
Your grade (if any):
Comments:

Add the course Special Seminar in Marketing: Marketing Management to My Personal Education Path.

Start the course on:
Duration of study:
Notes:

Successfully added to your path.

View your path

Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.


Notes about how the exam certifies students of the course (optional):