COMM324/BUS203: Principles of Marketing

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COMM324/BUS203: Principles of Marketing

Marketing is an understanding of how to communicate with the consumer.  It includes four activities: Creating products and services that serve consumers; Communicating a clear value proposition; Delivering products and services in a way that optimizes value; Exchanging, or trading, value for those offerings. Many people incorrectly believe that marketing and advertising are the same thing.  In reality, advertising is but one of the many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom the products should be made available. In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the customer.  You will begin to intuitively ask: what does the customer need?  What does the customer…

Categories: Social Sciences

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