COMM002: Media and Society

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COMM002: Media and Society

Do you know what you’re watching? What you’re reading? You might think that what comes across your television or web browser, in your newspaper or magazine, or on your movie screen is pretty much the whole message; what you see is what you get. But the content we see, read, and hear is the product of complex forces − economic, governmental, historical, and technological. This course will explore those underlying forces and provide analytical tools to evaluate media critically. An overall goal is to become media literate, to gain an understanding of mass media as cultural industries that seek to influence our behavior and affect our values as a society. Unit 1 aims to define mass communication, mass media, and culture. It also will introduce the core concepts of media literacy and the concept of transmedia, the practice of integrating entertainment experiences across a range of different media platforms. Unit 2 will introduce selected theories that will help in analyzing mass communication and its effect…

Categories: Social Sciences

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