Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In A Beginner’s Guide to Irrational Behavior, you will learn about some of the many ways in which we behave in less than rational ways, and how we might overcome our shortcomings. You’ll also learn about cases where our irrationalities work in our favor, and how we can harness these human tendencies to make better decisions.
This course examines the underlying concepts, processes, and accountability function of accounting and the scientific foundation for why accounting fulfills such an important role in both ancient and modern societies.
In seven brand new modules, you will learn necessary tools to examine complex competitive situations and find solutions for them. This course is designed for those who are eager to find out more about how companies choose strategies to obtain competitive advantage.
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
This course will provide a market-oriented framework for analyzing the major
types of financial decisions made by corporations. Lectures and readings will provide an
introduction to present value techniques, capital budgeting principles, asset valuation, the operation and efficiency of financial markets, the financial decisions of firms, and derivatives.
This course will improve your fluency in financial accounting, the language of business. You will learn how to read, understand, and analyze most of the information provided by companies in their financial statements. These skills will help you make more informed decisions using financial information.
This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.
This course will teach you how to analyze and improve business processes, be it in services or in manufacturing. You will learn how to improve productivity, how to provide more choice to customers, how to reduce response times, and how to improve quality.
Analytic Combinatorics teaches a calculus that enables precise quantitative predictions of large combinatorial structures. This course introduces the symbolic method to derive functional relations among ordinary, exponential, and multivariate generating functions, and methods in complex analysis for deriving accurate asymptotics from the GF equations.
What does the future hold for global markets? How are societies and cultures evolving? Who will be global powers of the 21st century? Take this class and find out how global trends are transforming business and society.
This course is part two of an introduction to graduate-level academic asset pricing. This second part uses the theory and elaborates empirical understanding. It explores some classic applications including the Fama-French three-factor model, consumption and the equity premium, and extends the theory to cover options, bonds, and portfolios.
The Total Leadership approach will help you become a better leader by having a richer life and have a richer life by becoming a better leader. Learn a practical, proven method for how to articulate your core values and vision; build trust with your most important people; and achieve "four-way wins" -- improved performance at work or in school, at home with your family, in your community, and for your self (mind, body, spirit). It's not about "work/life balance"; it's about creating harmony among the different parts of your life as a leader in all of them.
Explore how communities in transitioning economies around the world are working to enable the growth of entrepreneurship when the resources from the private sector alone are limited.
This course will provide the scientific basis for caries (dental decay) risk assessment and practice interventions. You will immediately be able to apply “caries management by risk assessment” into your clinical setting or into your personal health care.
¿Te has preguntado alguna vez qué criterios utilizan las empresas para contratar o retribuir a las personas? ¿Por qué no siempre entendemos los planes de promoción?. El objetivo de este curso es conocer algunas herramientas prácticas en materia de Recursos Humanos y aprender a gestionar personas y liderar el talento con la mayor eficacia posible.