Courses tagged with "Information environments" (172)
This course builds on the work done concurrently in 15.280 Communication for Managers and 15.311 Organizational Processes in the first semester of the MBA program. 15.280 is offered for 6 units and 15.277 provides an additional 3 units for a total of 9 units in Managerial Communication. 15.277 acts as a lab component to 15.280 and provides students additional opportunities to hone their communication skills through a variety of in-class exercises. Emphasis is on both individual and team communication.
The purpose of 15.840 is to:
- Introduce key marketing ideas and phenomena.
- Develop students' skills in marketing analysis and planning.
- Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.