Courses tagged with "Nutrition" (86)

Imagine you wake up one morning and read a news flash on your smartphone or other mobile device that a major fire threatens your office building. You immediately remember that your organization recently practiced its quarterly disaster preparedness exercise. You know what to do, who to contact, and the location of the alternate office to use in case of an emergency. You are concerned, but you are confident that you have a plan in place. As a key member of the organization’s crisis communication team (CMT), you know your role. You help management immediately prepare a news release and update the company’s website with factual information on the who, what, when, and where details of the event. You use social media, such as Twitter and Facebook, and traditional media, such as radio and TV, to inform internal stakeholder groups (e.g., senior leadership, employees, and investors) and external stakeholder groups (e.g., customers, clients, local officials, and the general public) with appropriate key messages. D…

This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level expectations for sales and marketing associates. A few of these required skills include helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management. As frequent consumers of products and services, we participate in sales transactions on a regular basis. Indeed,…

This course is designed to help you learn about the professional sales occupation. Not only will you be introduced to the wide range of sales positions that are available in the workforce, you will also be asked to develop your own sales presentation. Successful completion of this course should assist you in determining whether a career in sales is suited for you. If you believe you can become a successful sales professional, this course will also help you determine the type of sales position you should seek. Last, you will gain valuable insight into how sales professionals are typically managed in terms of compensation and motivational approaches.

We all have a story. No matter where we are in our life’s journey; no matter our circumstances; we have something to share that has made us who we are. Capturing and examining our life stories increases our resilience and clarifies our place in the world. Join eight leaders and authors in exploring the power of these stories in our lives. Together, we will share our stories of family and community, work and career, college or school, and the financial, physical, and spiritual triumphs and challenges we have faced. Together, we will acknowledge and embrace those stories using them to ground us and to help us shape our futures. Focused on adult women but open to all, this unique course allows us to document privately, and to share if we wish, the meaningful stories that have been passed down to us and the stories of experiences that we have lived. Our hope is that each participant will draw new meaning and strength from this process.

Digital commerce is an emerging area of business and career. According to the research firm Forrester, the sector will reach $370 billion in sales by 2017 and make up 10 percent of total retail sales in the U.S. This course will provide an introduction to the key concepts, business models, and current and future trends in digital commerce. You will also learn how you can start your online store using a leading digital commerce platform that has more than 70,000 stores worldwide–Shopify. Whether you're a student, entrepreneur, or just looking to enhance your knowledge about this emerging sector, this course is for you.

This course is designed to improve your pitch and win funding faster. You will learn the four components of every pitch based on case studies of pitches that worked. You will gain strategies to pitch persuasively from research in corporate communications. You will also gather insights on...