Online courses directory (262)

Use what you learn in this course to understand how your firm is communicating its brand promise, and take concrete steps to ensure you are being consistent in your messaging.

Imagine you wake up one morning and read a news flash on your smartphone or other mobile device that a major fire threatens your office building. You immediately remember that your organization recently practiced its quarterly disaster preparedness exercise. You know what to do, who to contact, and the location of the alternate office to use in case of an emergency. You are concerned, but you are confident that you have a plan in place. As a key member of the organization’s crisis communication team (CMT), you know your role. You help management immediately prepare a news release and update the company’s website with factual information on the who, what, when, and where details of the event. You use social media, such as Twitter and Facebook, and traditional media, such as radio and TV, to inform internal stakeholder groups (e.g., senior leadership, employees, and investors) and external stakeholder groups (e.g., customers, clients, local officials, and the general public) with appropriate key messages. D…

Effective social media policy protects an organization from risk at the same time as it enables employees to develop more effective ways to accomplish work. Driving the implementation of social media policy is a great way for Human Resources (HR) and business leaders to demonstrate value with executive leadership.

This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level expectations for sales and marketing associates. A few of these required skills include helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management. As frequent consumers of products and services, we participate in sales transactions on a regular basis. Indeed,…

This course is designed to help you learn about the professional sales occupation. Not only will you be introduced to the wide range of sales positions that are available in the workforce, you will also be asked to develop your own sales presentation. Successful completion of this course should assist you in determining whether a career in sales is suited for you. If you believe you can become a successful sales professional, this course will also help you determine the type of sales position you should seek. Last, you will gain valuable insight into how sales professionals are typically managed in terms of compensation and motivational approaches.

Provides an understanding of why societies, cultures, organizations, and individuals create and keep records. Presents cornerstone terminology, concepts, and practices used in records management and archival administration. Examines the evolution of methods and technologies used to create, store, organize, and preserve records and the ways in which organizations and individuals use archives and records for ongoing operations, accountability, research, litigation, and organizational memory. Participants become familiar with the legal, policy, and ethical issues surrounding records and archives administration and become conversant with the structure, organization, and literatures of the archival and records management professions. Course Level: Graduate This Work, SI 580 - Understanding Records and Archives: Principles and Practices, by Paul Conway is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike license.

This course provides a strong grounding in the economics of information goods and services. Students analyze strategic issues faced by for-profit and not-for-profit organizations: pricing, bundling, versioning, product differentiation and variety, network externalities, and rights management. This course precedes SI 680. Course Level: Graduate This Work, SI 646 - Information Economics, by Mark McCabe is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike license.

An introduction to social entrepreneurship, social impact, and change making.

Joe Liemandt, founder, CEO and chairman of Trilogy, talks about why entrepreneurship is something everyone needs to do i

This free interactive online business course covers entrepreneurship. Taking as its inspiration the book: &quot;Stone Soup - The Secret Recipe for Making Something from Nothing&quot;, this course takes you through the 26 ingredients needed. This course not only brings you a flavour of the book, it also provides a profile of the successful entrepreneur/venture founder. <br />

Strategy, innovation, ideas. You need all three to be successful in the global economy. But how do you connect your innovative ideas with a winning strategy? Enroll in this course to find out. You’ll learn about the “Innovation and Ideation Process” that will help guide you in decision-making, business sustainability, and organizational change. You’ll gain a competitive advantage (and earn a certificate to prove it). A certificate of completion is available. To qualify and receive certificate of completion for course, individuals must participate in the discussion each week and score at least 85% on weekly mastery exercises. Cost of enrollment: $75.00 OpenLearn™ courses at CSU-Global are not credit bearing. However, students who wish to get credit for their coursework after successfully completing the course can sign up for the online proctored exam. The proctored exam costs $250 and can be attempted twice within a 12 month period. Students who successfully complete the exam will receive three (3) upper division undergraduate college credits for MGT475ex - Strategic Innovation and Ideas. This exam credit may apply towards an undergraduate degree at CSU-Global and may be transferable to other institutions (CSU-Global is a regionally accredited university; however, the amount of transferrable credit accepted by other institutions is at their sole discretion).

In the free online course, John Doerr talks about how to succeed as a venture capitalist. John is a legend in venture investing having played a key role in the emergence and development of some of Silicon Valley’s most successful companies. He is a partner at Kleiner Perkins Caufield &amp; Byers, joining them in 1980, and has sponsored a series of investments including Compaq, Cypress, Intuit, Macromedia, Netscape, Lotus, Millennium Pharmaceuticals, S3, Sun Microsystems, Amazon.com, and Symantec. In this course he talks about what distinguishes successful companies from others. He views entrepreneurs as missionaries and gives valuable advice on assembling a great team of people. He discusses important new disruptive technologies and the impact of social entrepreneurship. He gives valuable career advice and predicts what the future of technology and venture capital will look like. You will learn what it takes to become a great venture capitalist and also how to treat negotiations when pursuing initial venture capital funding. This course will be of great interest to entrepreneurs and business professionals who would like to find out how venture capitalists work and what it takes to persuade them to financially back your company or business idea.<br />

By Chuck Eesley

Stanford Technology Ventures Program's Executive Director Tina Seelig shares rich insights in creative thinking and

Debunking Myths of Entrepreneurship A startup is not a "doll house" version of a larger enterprise.

Vinod Khosla grew up dreaming of being an entrepreneur and in 2004, he formed Khosla Ventures which offers start-up assistance, strategic advice and financial backing to entrepreneurs. The firm helps entrepreneurs extend the potential of their ideas in both traditional areas like the Internet, computing, mobile, and silicon technology, and also supports clean technology areas such as bio-refineries for energy and bio-plastics, solar, battery and other environmentally friendly technologies. In this free online course he explains how his ambition in life from a young age was to be an entrepreneur but how he had to learn from failure early on in his career. He explains his business motto of why you should think big and act small. He talks about taking risks and why companies are more successful when they have a mission to change the world. You will learn what areas of investment interest and excite him and why he considers any big problem to be an opportunity. He discusses his views on technology driven entrepreneurship and why social entrepreneurship is so important. In terms of teamwork, he explains how to build strong teams and why great CEOs must build great teams. This course will be of great interest to entrepreneurs, business professionals and anyone who wants to learn from the experience and wisdom of a very successful business person.<br />

Frank reveals how he started thinking of entrepreneurship at a young age. He believes that if you don't have it, yo

In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors.

В курсе изучаются основы экономической теории рынка труда, объясняющие поведение основных участников рынка труда – домохозяйств, фирм и государства. We will study the economic theory of the labor market, explaining the behavior of the main agents in the labor market - households, firms and the state.