Upcoming Paid Online Courses (332)
Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.
You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.
This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.
This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.
This course provides a step-by-step guide to getting anything to catch on.
- How does a product’s name, price, or other attributes change how people perceive it?
- What makes ideas memorable and message stick?
- How can we increase our influence and shape others’ behavior?
- Why is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?
- How can we leverage the power of social media and what are the right metrics to pay attention to?
You’ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.
By the end of this course you’ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you’re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.
This course is especially useful for:
- Marketing managers
- Small business owners
- Product managers
- Entrepreneurs or start-up founders
- Leading a non-profit
- Social media managers
- Advertising executives
This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.
You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change.
By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.
In this course you will learn the meaning of development based on human rights and social justice perspectives. You will understand how development is practiced based on the needs, rights and capabilities of individuals; and critically explore the strengths and shortcomings of these approaches.
Next, you’ll explore the ideology behind international aid programs and look at development from both Indigenous and African perspectives. You’ll uncover human rights abuses, environmental issues and challenges to colonialist development, all of which still have an effect to this day.
Finally, you’ll explore the role of international financial and trade institutions in global development.
This course is part of the Human Rights MicroMasters program.
If you take the verified certificate pathway for the three human rights courses you will qualify for the MicroMasters credential.
The MicroMasters credential is an achievement in itself, but if you want to study further, you can use it towards studying a Master of Human Rights at Curtin.
Learn mobile application development on the Android platform by acquiring strong knowledge of Android SDK and different versions of Android. You will gain familiarity with RESTful APIs to connect Android applications to back-end services and will practice with Genymotion emulator.
As a part of this course, you will create widgets, customize list views and create 5 applications using Facebook, Twitter, maps & location based services. You will test Android-based mobile applications using Android testing tools such as Mockito.
This Android course is taught by a group of Google Developer Experts and other industry professionals, who develop innovative mobile apps .
This course is part of the GalileoX Android Developer MicroMasters Program that is specifically designed to teach the critical skills needed to be successful in this exciting field and to prepare you to take the Google Associate Android Developer Certification exam. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the four courses as well as Final Project.
This Islamic Finance and Capital Markets course gives an overview of the Tradability of Sukuk, also known as Islamic bonds, and the development of Islamic Money Markets.
You will learn about the different instruments and components of an Islamic Money Market. We will also discuss the role of money markets and the need for Shari’ah-compliant sources of funds.
Additional Topics Include:
- Monetary Operations in Islamic Money Markets
- Credit Facilities Offered by Central Banks
- Monetary Operations and Public Debt Management
- Islamic Money and Foreign Exchange Markets
At the end of the course, you will learn about Islamic Money Markets through various Case Studies from Malaysia, Sudan, Pakistan and more.
No previous knowledge is needed.
Why Islamic finance is important for the global financial industry
Islamic finance has grown rapidly, with the trend expecting to continue. Although the concept has been around for much longer, Islamic finance only attained a formal status in Muslim-majority countries in the 1970s. Today, it has become a global phenomenon, eliciting increasing interest around the world, including from non-Muslim countries like the United Kingdom, Luxemburg, Kenya, South Africa, and Hong Kong. Islamic finance has grown into a huge industry with total worldwide assets estimated at about US$2 trillion.
Islamic finance has the potential to contribute to higher and more inclusive economic growth by increasing access of banking services to underserved populations. In addition, it has the potential to promote financial stability due to its risk-sharing feature and its financing being asset-backed and thus fully collateralized. Moreover, Islamic banks offer profit-sharing and loss-bearing accounts that can help mitigate losses and contagion in the event of banking sector distress. These are all indications that Islamic finance is converging to the global finance industry and hence all international finance professionals should be aware of Islamic finance.
Android es la plataforma libre desarrollada por Google, ampliamente utilizada en multitud de dispositivos como móviles, tabletas, TV, wearables o sistemas empotrados. Su expansión ha sido espectacular, superando en la actualidad al S.O. Microsoft Windows. Tras realizar este curso conocerás los fundamentos del desarrollo de aplicaciones en Android y podrás realizar sencillas aplicaciones, que incluyan los aspectos más importantes y novedosos de esta plataforma.
A lo largo del curso se desarrolla una aplicación de ejemplo, "Mis Lugares Favoritos", que nos permitirá almacenar fotografía, posición geográfica, valoración y otros datos de los locales que más nos gustan. El curso se introducen los siguientes aspectos: repaso de Java, visión general de Android, entorno de desarrollo (Android Studio), Interfaz de usuario (vistas, Layouts, recursos, barra de acciones, preferencias, ListView, Fragments...), actividades, intenciones, seguridad, posicionamiento, mapas y bases de datos.
¿Quieres ser capaz de valorar de forma analítica a Cristiano Ronaldo o a Fernando Torres usando el Proceso Analítico Jerárquico (AHP), método empleado a nivel mundial para la valoración de todo tipo de activos?
El mundo del deporte mueve miles de millones de euros, muchos de los cuales se invierten en los traspasos de deportistas entre equipos. La valoración de futbolistas es tema complejo en el que influyen muchas variables con relaciones complejas.
En el curso aprenderás a utilizar herramientas que permiten seleccionar de una forma objetiva el mejor jugador para una posición dada o estimar el valor del traspaso de un jugador utilizando las cantidades pagadas por jugadores similares en operaciones recientes.
El contenido del curso es el siguiente:
Unidad 1: El mundo del deporte y la valoración
Unidad 2: El proceso analítico jerárquico (AHP)
Unidad 3: Aplicación de AHP a la valoración de deportistas
Unidad 4: Ejemplos
Este curso está actualmente en modo autónomo o “self-paced”. ¿Qué significa esto? Que puedes empezarlo cuando quieras y seguirlo a tu ritmo ya que no hay fecha prevista de cierre y cada 6-8 semanas se generarán certificados a aquellos que lo hayan superado. Por otro lado los profesores participarán algo menos en los foros, seguirás teniendo soporte por su parte pero es posible que tarde algo más en contestar tus dudas.
This course is taught in Spanish with English subtitles.
Los materiales que utilizamos diariamente y los objetos que nos rodean están formados por sustancias químicas cuyas propiedades, aplicaciones y transformaciones dependen del tipo de enlace que las caracteriza. El tipo de enlace condiciona la interacción entre las moléculas de un compuesto. El estudio del enlace típico de un compuesto y de las interacciones entre sus moléculas es competencia de la Química, una materia básica que se estudia en muchas titulaciones universitarias. Este curso va dirigido a los alumnos que acceden a la Universidad, especialmente aquellos que no han cursado Química y que requieren de los conocimientos básicos en estos aspectos.
En este curso aprenderás a identificar los tipos de enlace que pueden presentarse en los diferentes compuestos químicos y a predecir qué tipo de enlace predomina en un compuesto en base a las características de los elementos que lo constituyen. Así mismo, podrás deducir qué enlace presenta un compuesto observando sus características y comportamiento. Profundizarás en el estudio del enlace covalente y entenderás la relación entre las interacciones moleculares y las propiedades físicas de los compuestos. En definitiva, adquirirás las habilidades necesarias para reconocer todo tipo de enlaces y relacionar la estructura de un compuesto con las propiedades físicas que manifiesta.
En el curso trataremos:
- Enlace químico y tipos
- Enlace iónico y metálico
- Enlace covalente. Geometría y propiedades de las moléculas
- Interacciones moleculares
What do you know about banking? Do you know what your bank does with your money? The recent financial crisis highlighted some of the most fundamental issues with the mainstream banking system.
This course looks into banks that operate differently, namely, “just banks" that use capital and finance as a tool to address social and ecological challenges.
This course is for anyone who wants to understand the unique role banks play as intermediaries in our economy and how they can leverage that position to produce positive social, environmental, and economic change.
The instructors of this course have worked for over 10 years with just banks from around the world, as well as in the fields of community development, economic democracy, and social change.
No previous knowledge of finance or banking is needed to take this course.
En este curso se recordará lo que es una ecuación con una única incógnita y cómo solucionarla. A partir de ahí se tratarán:
- Los sistemas de ecuaciones lineales. Cómo se definen, cómo se clasifican y cómo se resuelven utilizando el método de Gauss
- El concepto de matriz y las operaciones entre matrices
- El cálculo de matrices inversas mediante el método de Gauss y el de los adjuntos
- Una introducción a las ecuaciones matriciales
- El determinante de una matriz cuadrada y su cálculo
- El rango de una matriz
- La expresión matricial de un sistema de ecuaciones lineales y la regla de Cramer
In this introductory course, you will learn programming with Java in an easy and interactive way.
You will learn about fundamental data structures, such as lists, stacks, queues and trees, and presents algorithms for inserting, deleting, searching and sorting information on these data structures in an efficient way.
Emphasis is put on immediate feedback and on having a fun experience. Programming knowledge is not only useful to be able to program today’s devices such as computers and smartphones. It also opens the door to computational thinking, i.e. the application of computing techniques to every-day processes.
This course is designed taking into account the subset and recommendations of the College Board in order to prepare learners for the Advanced Placement (AP) Computer Science A exam.
In this social sciences course, you will develop a framework for:
- Engaging diversity and differences in social work practice.
- Advancing human rights and social and economic justice.
We will explore the knowledge base that underlies skills needed to work towards justice. You will learn about types and sources of power, multiple social locations, social constructions, social processes, social identities, conflicts, and how all these interact.
You will develop skills in critical contextual thinking and analyses, and in praxis, learn to use knowledge and theory to recognize and critique underlying assumptions and paradigms and inform working for change.
You will learn how multiple kinds of boundaries are especially important—across groups, between organizations and system levels, and within and between people, related to intersecting social locations.
You will actively explore how societal power and diversity characterize and shape the human experience, and are critical to the formation of social structures, cultural understandings, group and organizational processes, and identities. You will learn how the dimensions of diversity are understood as the intersectionality of multiple factors including: age, class, color, culture, disability, ethnicity, gender, gender identity and expression, immigration status, political ideology, race, religion, sex, and sexual orientation.
You will learn how current experiences of privilege and oppression are shaped by historical forces, societal structures, social constructions, groups, interpersonal processes and human understandings. This includes an understanding of the institutional, organizational, policy, and socio-cultural arrangements that contribute to privilege and oppression. Additionally, this course will explore formulations of human rights, including positive rights, and negative conditions that need to be eradicated.
You will also study how social justice and injustice occur in organizations, institutions, and society, relevant theories that can inform work for justice (e.g., critical race theory, and components of many theories), and how mechanisms of oppression and privilege work (e.g., marginalization, exploitation, violence, cultural hegemony, and powerlessness).
This course is part of the Social Work: Practice, Policy and Research MicroMasters Program offered by MichiganX.
In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.
If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.
The course will also provide you with a toolkit you can apply to real world situations. Topics include:
- the marketing mix
- targeting and positioning
- marketing strategy
- consumer behavior
Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost.
This course is part of the Business Principles and Entrepreneurial Thought XSeries.
This programming course takes a unique approach, as it focuses on learning a systematic programming method rather than a programming language. This practical approach will help you channel your creativity so that you can program well in any language.
This course, part of the Software Development MicroMasters Program, presents a core design method with a focus on numbers, strings, images and lists.
You will learn techniques to:
- Develop program requirements
- Produce programs with consistent structure that are easy to modify later
- Make your programs more reliable by building tests as an integral part of the programming process.
This course concludes with the design of a simple interactive game.
Learners who enroll in the Verified track will receive staff grading for the course project and increased interaction with the instructor and staff.
"I have taken and completed tens of MOOCs on programming and computer science, I have even been and I am currently a TA in some of these courses. Among them are a few that deserve without hesitation the highest rate. But if I had to choose only one at the top of them it would be these two courses on systematic program design." - edX Learner
The key factor in getting more efficient and cheaper solar energy panels is the advance in the development of photovoltaic cells. In this course you will learn how photovoltaic cells convert solar energy into useable electricity. You will also discover how to tackle potential loss mechanisms in solar cells. By understanding the semiconductor physics and optics involved, you will develop in-depth knowledge of how a photovoltaic cell works under different conditions. You will learn how to model all aspects of a working solar cell. For engineers and scientists working in the photovoltaic industry, this course is an absolute must to understand the opportunities for solar cell innovation.
This course is part of the Solar Energy Engineering MicroMasters Program designed to cover all physics and engineering aspects of photovoltaics: photovoltaic energy conversion, technologies and systems.
We recommend that you complete this course prior to taking the other courses in this MicroMasters program.
Savez-vous que les machines les plus puissantes au monde sont massivement parallèles ? Saviez-vous que les objets les plus courants de notre vie quotidienne, comme les voitures ou les smartphones, sont de véritables ordinateurs parallèles ?
En effet, les voitures les plus simples embarquent une trentaine de capteurs et processeurs sur lesquels s'exécutent différents programmes qui coopèrent. Les véhicules les plus sophistiqués dépassent d'ailleurs la centaine de capteurs et processeurs... et ne parlons pas des véhicules autonomes qui se profilent dans un avenir proche. D'ailleurs, vous savez tous qu'internet peut également être vu comme un système massivement parallèle ?
Bref, les systèmes parallèles ont déjà envahi notre vie quotidienne et sont présents dans tous les secteurs. La principale conséquence est que l'informaticien d'aujourd'hui se doit de maîtriser ce type de programmation, qui est loin d'être trivial. En effet, tôt ou tard, il ne pourra qu'être confronté à ce type de problèmes.
L'objectif du MOOC « Programmation Concurrente » est de vous donner un aperçu de ce domaine. Nous y présenterons les problèmes posés par la concurrence, les solutions algorithmiques proposés (moniteurs, sémaphores, etc.) et illustrerons nos propos à l'aide du langage Java, qui, dans sa version 8 (en fait depuis la version 7), intègre de nombreux mécanismes permettant au programmeur désireux de comprendre la programmation concurrence, de s'y focaliser sans avoir à manipuler des mécanismes de bas niveau, comme ceux que l'on trouve dans de nombreux langages (par exemple, C avec les bibliothèques Posix).
Ce cours est principalement destiné à des personnes maîtrisant déjà au moins un langage de programmation, objet si possible. Il est dérivé d'une unité d'enseignement de troisième année dispensée à l'Université Pierre et Marie Curie, le premier établissement universitaire à avoir proposé en France, en 1967, un diplôme d'informatique.
Afin que vous puissiez mieux suivre ce MOOC, il est nécessaire de connaître le langage Java. À ce titre, des ressources de préparation sont à votre disposition via le lien suivant : http://lip6.fr/Fabrice.Kordon/moocprc2017.php
Does your team use Cloud Foundry to deploy applications? Or would you like to use Cloud Foundry, but haven't had time to learn the lingo? Then this course is just what you need! Cloud Foundry makes it simple for developers to deliver business value more quickly, without wasting time getting their app to the cloud -- it's already there.
This course is an introduction to Cloud Foundry, including distributions available to end users, an overview of the platform's components, and what it means to be Cloud Foundry certified. The course also includes technical instructions on how to use the command line interface, how applications are deployed, what services are within the context of the system and basic debugging practices.
Finally, the workshop will take you on a tour through what it means to build cloud-native applications architecturally and ideologically. In doing so, we'll review the 12-factor method of composing modern distributed web systems.
Our climate is changing rapidly, and now more than ever we need to be ready to act and prepare the next generation to do the same.
This course explores the basic science behind climate change and presents the tools to teach it in a positive, engaging and participatory way. The course also introduces some of the ethical and social issues around climate change.
This is a hands-on course that makes use of videos, lesson plans and online games developed by the IDB's "Rise-Up: Education Against Climate Change" initiative with examples coming directly from Latin America and the Caribbean. It is intended to assist elementary and high-school teachers or teachers-in-training in the launch of climate change education and actions to mitigate and adapt to climate change in their school community.