Courses tagged with "Canvas.net" (136)

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…

Operations management is a science with which we are all, in some capacity, familiar.  We all have scarce resources and have to allocate those resources properly.  Think about the process of preparing a meal: you have to gather all the proper ingredients and prepare them for cooking.  Certain ingredients go in at certain times.  Occasionally, you fall behind or get too far ahead, jeopardizing the entire meal.  And, of course, if you find that you do not have enough ingredients, even more problems arise.  All of these elements of meal preparation - purchasing ingredients, prepping the ingredients by dicing them up, mixing ingredients together, boiling or baking the dish, serving, and cleaning - can be seen as parts of operations management. In the realm of business, operations management is more complicated than preparing a family meal.  There may be hundreds or thousands of participants rather than just you and your brother or wife or grandfather cooking in the kitchen.  Each participant has a speci…

The purpose of Introduction to Human Resources Management is to provide a general overview of the concepts and applications of the many parts of Human Resources (HR).  This course is for the entry level HR Generalist who wants to explore how the interdependence of the major topics in HR are created and implemented.  Upon completion of this course, you will be able to apply your knowledge to real world HR issues.  While general topics such as benefits and compensation will be covered in other Human Resource Management courses, this course will focus primarily on the employee life cycle and each of its phases.  The employee life cycle is central to most of the functions and purposes of HR.  It is important to start at the beginning of any life cycle in an effort to understand how each component is dependent on the next. To begin with, you will take a look at the history of HR and determine the major events and champion theorists who brought HR to its humble beginnings.  The course will then cover the em…

Great managers are made, not born. Learn about the qualities and skills of great managers in this Business 101 course. Instructor Sherri Hartzell holds both an MBA and Ed.D., so she's an excellent choice to teach you about principles of management.

Start by learning about the different levels of management in organizations and then dive into how good managers lead to great employees. Students of business, budding entrepreneurs and independent online learners alike can benefit from these short, engaging video lessons and interactive online quizzes. Business 101: Principles of Management can prepare you to earn real, widely transferable college credit by taking the Principles of Management CLEP exam or the Excelsior Principles of Management exam .

A Guide to the Project Management Body of Knowledge defines project as “a temporary endeavor undertaken to create a unique product, service, or result.  The temporary nature of projects indicates a definite beginning and end.  The end is reached when the project’s objectives have been achieved or when the project is terminated because its objectives will not or cannot be met, or when the need for the project no longer exists.” (PMBOK, 2008, p. 5).  The discipline of project management has various definitions.  Some describe it as a systematic method of planning and guiding a project from start to finish, while others have defined project management as a methodical approach of achieving targets and goals while optimizing the use of resources such as people, money, time, and space.  Some have referred to project management as the ability to be open and to elicit commitments through effective communication regarding how team members are willing to participate.  More specifically, the PMBOK (2008) def…

US firms maintain their competitive advantages by holding on to resources their competitors cannot obtain.  What do we mean by “resources?”  The term “resources” can refer to anything from rights to a certain oil field, the patent on touchscreen technology, or an exclusive contract with the government.  More often than not, however, a company’s most valuable resources are its employees.  Often, having the “right” employees  the individuals capable of developing iPhones or finding new oil fields  separates the highly successful firms from their less successful competitors.  As you begin the journey of this course, you might be saying to yourself, "My company may say I am its most valuable resource, but it really do not treat me like I am valued."  This feeling is one of many elements associated with managing human capital. In the United States, the subfield of Human Resource Management (alternatively known as Human Capital Management) has a history that dates back almost a century, bu…

Start Small, Leverage Technology, Minimize Risk and Start a Successful Business. No More Excuses for Wantrepreneurs.

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

In BUS103 [1] (Financial Accounting), we learned that firms need to track various forms of data in order to report to investors, regulators, and potential business associates such as customers and vendors.  Firm managers, however, often need information that is much more detailed than the data provided in these financial reports.  They use what is known as “managerial accounting” to make various decisions about their businesses.  To avoid information overload, much of their data is tailored to the needs of a particular business unit instead of generally applicable to the firm as a whole. As you might expect, different managers have different needs.  However, almost all management decisions deal with the same key issues: cost, price, and profit.  This course will examine this sort of decision-making, identifying the tools and methods managers use to make the best-informed decisions possible.  We will begin with an introduction to the terms that will be referenced in the later units.  We will then…

A simple guide to getting all necessary to becoming successful in Forex trading

Learn the basics of small business and managerial accounting with this complete course.

A Simple Personal Finance System to Dissolve Debt, Build Wealth and Live the Life you Deserve!

Essential Tools and Techniques

This course examines the underlying concepts, processes, and accountability function of accounting and the scientific foundation for why accounting fulfills such an important role in both ancient and modern societies.

Learn to Trade FOREX. Financial & Trading Education For All. In-depth, Unbiased & Affordable.

People are much more than a source of labour; we are complex and are all different from each other.

This course introduces the basic financial statements used by most businesses, as well as the essential tools used to prepare them. This course will serve as a resource to help business students succeed in their upcoming university-level accounting classes, and as a refresher for upper division accounting students who are struggling to recall elementary concepts essential to more advanced accounting topics. Business owners will also benefit from this class by gaining essential skills necessary to organize and manage information pertinent to operating their business. At the conclusion of the class, students will understand the balance sheet, income statement, and cash flow statement. They will be able to differentiate between cash basis and accrual basis techniques, and know when each is appropriate. They

Explore the complexities of starting a business; an interactive course led by inspirational academics, entrepreneurs and advisers.

Gain high-level perspective on the world of business and organisations today in preparation for a better understanding of tomorrow