Online courses directory (682)

Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns. Enrollment cost: $199.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

Good customer service is vital for all businesses, large or small. It can have a direct impact on customer loyalty and where potential customers choose to spend their money. Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business and more revenue.<br /><br />This free online course from ALISON introduces the basic concepts of customer service and dives into effective customer service techniques and practices. It will benefit anyone who deals directly with a business or organization’s customers.<br /><br />Gain thorough knowledge and understanding of customer service practices and become confident in handling enquiries, complaints, and communications.<br />

D-Lab Development addresses issues of technological improvements at the micro level for developing countries—in particular, how the quality of life of low-income households can be improved by adaptation of low cost and sustainable technologies. Discussion of development issues as well as project implementation challenges are addressed through lectures, case studies, guest speakers and laboratory exercises. Students form project teams to partner with mostly local level organizations in developing countries, and formulate plans for an IAP site visit. (Previous field sites include Ghana, Brazil, Honduras and India.) Project team meetings focus on developing specific projects and include cultural, social, political, environmental and economic overviews of the countries and localities to be visited as well as an introduction to the local languages.

D-Lab Development addresses issues of technological improvements at the micro level for developing countries—in particular, how the quality of life of low-income households can be improved by adaptation of low cost and sustainable technologies. Discussion of development issues as well as project implementation challenges are addressed through lectures, case studies, guest speakers and laboratory exercises. Students form project teams to partner with mostly local level organizations in developing countries, and formulate plans for an IAP site visit. (Previous field sites include Ghana, Brazil, Honduras and India.) Project team meetings focus on developing specific projects and include cultural, social, political, environmental and economic overviews of the countries and localities to be visited as well as an introduction to the local languages.

D-Lab: Design addresses problems faced by undeserved communities with a focus on design, experimentation, and prototyping processes. Particular attention is placed on constraints faced when designing for developing countries. Multidisciplinary teams work on semester-long projects in collaboration with community partners, field practitioners, and experts in relevant fields. Topics covered include design for affordability, design for manufacture, sustainability, and strategies for working effectively with community partners and customers. Students may continue projects begun in EC.701J D-Lab I: Development.

D-Lab: Development, Design and Dissemination is a design studio course in which students work on international development projects for underserved communities. The class is focused on a participatory, iterative prototyping design process, with particular attention on the constraints faced when designing for developing communities. Students work in multidisciplinary teams on term-long projects in collaboration with community partners, field practitioners, and experts in relevant fields. Students will learn about their partner communities through the collaborative design process and be exposed to many hands-on fabrication and prototyping skills relevant to development at MIT and manufacturing in their partner community. The course will consist of hands-on labs, guest speakers, and a guided design process with review by experts and professionals in development and design. This course builds on SP.721, although that course is not a required prerequisite.

In the trilogy of D-Lab courses, D-Lab: Dissemination focuses on disseminating innovations among underserved communities, especially in developing countries. Students acquire skills related to building partnerships and piloting, financing, implementing, and scaling-up a selected innovation for the common good. The course is structured around MIT and outside competitions. Teams develop an idea, project or (social) business plan that is "ready to roll" by term's end. Course includes an on-line forum discussion board, student-led case studies and a final proposal or business plan for realizing your dream innovation.

D-Lab: Energy offers a hands-on, project-based approach that engages students in understanding and addressing the applications of small-scale, sustainable energy technology in developing countries where compact, robust, low-cost systems for generating power are required. Projects may include micro-hydro, solar, or wind turbine generators along with theoretical analysis, design, prototype construction, evaluation and implementation. Students will have the opportunity both to travel to Nicaragua during spring break to identify and implement projects.

D-Lab: Energy is part of MIT's D-Lab program, which fosters the development of appropriate technologies and sustainable solutions within the framework of international development.

This course is an elective subject in MIT’s undergraduate Energy Studies Minor. This Institute-wide program complements the deep expertise obtained in any major with a broad understanding of the interlinked realms of science, technology, and social sciences as they relate to energy and associated environmental challenges.

Learn entrepreneurship and thought leadership from professors at the University of Virginia's Darden School of Business

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often stored in data warehouses and data marts specifically intended for management decision support. Data mining is a rapidly growing field that is concerned with developing techniques to assist managers to make intelligent use of these repositories. A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments. The field of data mining has evolved from the disciplines of statistics and artificial intelligence.

This course will examine methods that have emerged from both fields and proven to be of value in recognizing patterns and making predictions from an applications perspective. We will survey applications and provide an opportunity for hands-on experimentation with algorithms for data mining using easy-to- use software and cases.

This course is designed to introduce first-year Sloan MBA students to the fundamental techniques of using data. In particular, the course focuses on various ways of modeling, or thinking structurally about decision problems in order to make informed management decisions.

It’s like hunting big game in Africa (without the animals, the African Savanna, or the actual hunt). It’s big data and it informs your marketing strategy and opens the door to targeted, customer-aware advertising. So, don’t just start chasing after a herd of gazelles (or whomever makes up your target market). Enroll in this course, take the knowledge and downloadable templates back to your organization, and successfully capture your target market with your own big data-driven marketing campaign. Enrollment cost: $99.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

This course will teach you the first principles of complexity, uncertainty and how to make decisions in a complex world.

Good decision-making is an essential life skill most people acquire through trial and error. Few have had the benefit of formal training in decision making or are aware of decision science. This course demonstrates how a framework to help us make better decisions, decision quality, can help...

Good decision-making is an essential life skill most people acquire through trial and error. Few have had the benefit of formal training in decision making or are aware of decision science. This course demonstrates how a framework to help us make better decisions, decision quality, can help...

Kavita Ramdas, President and CEO of the Global Fund for Women, defines entrepreneurship by looking to the roots of the F

Entender las metodologías para la innovación de productos para mercados emergentes. Las metodologías son: 1) megatendencias sociales, tecnológicas y del comportamiento del consumidor 2) JTBD y 3) Matriz Morfológica.

Whether you are a student, a designer or an entrepreneur, join this course and develop your creativity methods and innovation attitude while exploring the human-centred design-approach.

By Leticia Britos Cavagnaro

This course provides an overview of the Design Thinking process and tools used for business innovation.